Britney fiasco good news for MTV ratings

LOS ANGELES Wed Sep 12, 2007 8:24am IST

Britney Spears performs at the 2007 MTV Video Music Awards in Las Vegas, September 9, 2007. Spears' disastrous performance at MTV's Video Music Awards helped the show reverse a long slide in the ratings, according to data issued by the television network on Tuesday. REUTERS/Robert Galbraith

Britney Spears performs at the 2007 MTV Video Music Awards in Las Vegas, September 9, 2007. Spears' disastrous performance at MTV's Video Music Awards helped the show reverse a long slide in the ratings, according to data issued by the television network on Tuesday.

Credit: Reuters/Robert Galbraith

LOS ANGELES (Reuters Life!) - Britney Spears' disastrous performance at MTV's Video Music Awards helped the show reverse a long slide in the ratings, according to data issued by the television network on Tuesday.

More than 7 million people tuned in for Sunday's two-hour broadcast, which was held in Las Vegas for the first time in the show's 24-year history.

That represented a sharp improvement from the 5.8 million viewers for the 2006 edition, held in New York. But it was still down from the results for 2005 (8 million) and 2004 (10.3 million). In both those years, the ceremony was held in Miami.

Spears, the show's most anticipated performer, drew widespread ridicule when she opened the ceremony by half-heartedly lip-synching to her new single, "Gimme More."

The 25-year-old singer, who is preparing to release her first album in four years on Nov. 13, lumbered around the stage in poorly fitting bra and panties.

"She stole the show whether you liked it or not," said "American Idol" judge Simon Cowell. He told the TV gossip show "Extra" that Spears has "had more attention in the last 48 hours than any artist on the planet."

Hip-hop star Kanye West, who angrily went home empty-handed after receiving five nominations, said Spears unwittingly "allowed (MTV) to exploit her for the ratings."

Even real estate mogul Donald Trump jumped in, describing Spears' performance as "disgraceful."

Spears herself has not commented on the brouhaha.

MTV is a unit of Viacom Inc.

REUTERS SHOWCASE

Ten Years On

Ten Years On

10 years on, tsunami warning stumbles at the "last mile".  Full Article 

Exit Polls

Exit Polls

BJP unlikely to form Jammu & Kashmir govt - polls.  Full Article 

Forceful Conversions

Forceful Conversions

BJP distances itself from religious conversions.  Full Article 

Hopeful Dhoni

Hopeful Dhoni

India's new vintage nearly ready, says Dhoni.  Full Article 

Photo

Fund Raising

Flipkart raises $700 million in fresh funding.   Full Article 

Reforms Push

Reforms Push

Modi may order insurance, coal reforms if vote delayed - officials.  Full Article 

Ali Hospitalized

Ali Hospitalized

Boxing great Muhammad Ali hospitalized with pneumonia.  Full Article 

Going International

Going International

Bollywood’s Priyanka Chopra sets sights on American TV.  Full Article 

India This Week

India This Week

Some of our best photos from this week.   Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage