HONG KONG (Reuters Life!) - If you're struggling with your hairdo this festive season, a team of Spanish stylists will guarantee you turn heads by transforming your tresses into a Christmas tree.
Spanish hair artists Sienta La Cabeza is adding some seasonal cheer to Hong Kongers' hair, with the help of wire, spray-paint and lots and lots of hairspray.
"It's the first time we have come to Asia and we have been here for several days, observing how people wear their hair. For me it's a new and exciting experience," said hairdresser Fafa Franco, the founder of the Barcelona-based group that comprises a sculptor and a musician.
Franco, whose stylists are like performance artists, said her work was aimed at making people feel good about themselves, and to stand out in a crowd.
Working in a crowded Hong Kong shopping centre, Sienta La Cabeza gave model Sally Au bright red pigtails with a green Christmas tree nestled in the middle.
"This is very special. Putting this Christmas tree decoration on the head can create a festive atmosphere," Au said.
The performance in the bustling Causeway Bay district is yet another way shopping malls are enticing consumers in what is deemed the busiest shopping season of the year.
Hong Kong is one of Asia's biggest shopping destinations, with consumer spending making a hefty contribution to the service-driven economy.
Known for its bright lights and consumer culture, Hong Kong is stepping into the Christmas season with zeal this year in a bid to woo increasingly wealthy mainland Chinese shoppers.
(Reporting by Tara Joseph, editing by Miral Fahmy)
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