Comedy Central to offer Stewart, Colbert on Hulu
NEW YORK (Reuters) - Viacom Inc's Comedy Central will begin offering full episodes of "The Daily Show with Jon Stewart" and the "Colbert Report" on Hulu.com on Tuesday as part of a test, reversing an earlier position that it would mainly focus on offering its shows on its own sites.
The deal to offer these popular shows on Hulu could lead to other Viacom content on the online video service, co-owned by General Electric's NBC Universal and News Corp.
"I think with success breeds success. It could open some other doors," Erik Flannigan, executive vice president of digital media at MTV Networks, said in a phone interview. MTV Networks is the Viacom division that runs the Comedy Central and MTV cable channels.
Comedy Central's two most popular shows also will be available in full-length on ComedyCentral.com, Flanagan said. Previously, only clips of the skits were available.
Flannigan said Comedy Central aimed to broaden its online audience. Already, Stewart and Colbert's send-up of U.S. politicians are frequently some of the most viewed clips on the web, particularly in the run-up to the November presidential elections.
"Hulu in many ways may put the shows in front of some people who might be more casual viewers but who might be interested in what's going on with the elections," Flannigan said.
Comedy Central will receive a percentage of ad sales sold by Hulu, Flannigan said.
The test also can be viewed as a coup for the months-old Hulu, which, despite early skepticism, has garnered fans among media companies and viewers.
In April, users watched more videos on Hulu and its partner distribution sites than all sites operated by broadcasters.
- Tweet this
- Share this
- Digg this
- Google's Pichai to oversee major products and services
- Modi takes tea, but no questions, in first press event as PM
- UPDATE 2-Motor racing-Caterham and Marussia to miss next races - Ecclestone
- Two killed, four wounded in Washington state school shooting
- Reuters Poll - India's growth pace to pick up as reforms draw investment
Modern India is walking slowly towards a general acceptance of homosexuals and lesbians. Shonali Bose in her new film, “Margarita, With a Straw,” tries to pick up the pace. The film, which premiered and won the NETPAC award at the Toronto Film Festival earlier this year, is about a teenager with cerebral palsy who is unabashed about her sexuality, much to the horror of her middle-class, conservative mother. Full Article
Farah Khan brings back SRK, self-deprecating jokes, six-pack abs and lots of bling. Full Article