Aamir Khan does his bit for the elections

Bollywood actor Aamir Khan speaks at a news conference to launch an awareness campaign for voters in Mumbai March 31, 2009. Khan is now part of a campaign urging voters in India to make an informed decision in the upcoming general election.

MUMBAI (Reuters) - Bollywood actor Aamir Khan is now part of a campaign urging voters in India to make an informed decision in the upcoming general election.

Khan said he has joined hands with the Association for Democratic Reforms, a NGO started by IIM professors, to release a series of television and print advertisements ahead of the April/May elections.

"We are not endorsing any political party, we are only asking voters to make an informed choice," the 44-year-old actor told reporters.

"We are asking them not only to vote but understand the value of their vote," he said.

Last month, Khan's nephew Imran came out with a campaign targeting first-time voters in India, hoping to inspire at least 100 million eligible voters in the age group of 18 to 24.