"Avatar" inspires China province to rename mountain

BEIJING Mon Jan 25, 2010 2:43pm IST

Cast member Michelle Rodriguez poses at the premiere of ''Avatar'' at the Mann's Grauman Chinese theatre in Hollywood, December 16, 2009. A craggy peak in a scenic part of southern China has been renamed after floating mountains featured in ''Avatar'', with the province hoping to cash in on the movie's massive success. REUTERS/Mario Anzuoni

Cast member Michelle Rodriguez poses at the premiere of ''Avatar'' at the Mann's Grauman Chinese theatre in Hollywood, December 16, 2009. A craggy peak in a scenic part of southern China has been renamed after floating mountains featured in ''Avatar'', with the province hoping to cash in on the movie's massive success.

Credit: Reuters/Mario Anzuoni

Priyanka Gandhi Vadra, daughter of Congress party chief Sonia Gandhi, adjusts her flower garlands as she campaigns for her mother during an election meeting at Rae Bareli in Uttar Pradesh April 22, 2014. REUTERS/Pawan Kumar

Election 2014

More than 814 million people — a number larger than the population of Europe — are eligible to vote in the world’s biggest democratic exercise.  Full Coverage 

BEIJING (Reuters Life!) - A craggy peak in a scenic part of southern China has been renamed after floating mountains featured in Hollywood blockbuster "Avatar", with the province hoping to cash in on the movie's massive success.

The "Southern Sky Column" in Zhangjiajie in southern Hunan province formally had its named changed to "Avatar Hallelujah Mountain" in a ceremony on Monday, according to the Zhangjiajie government's official website (www.zjj.gov.cn).

The government said the floating "Hallelujah Mountains" in the movie were inspired by the "Southern Sky Column", as a Hollywood photographer spent time shooting there in 2008.

"Many pictures he took then become prototypes for various elements in the 'Avatar' movie, including the 'Hallelujah Mountains'," the website said.

"Avatar", directed by James Cameron, has so far sold $1.841 billion worth of tickets worldwide, making it the biggest international release of all time.

Chinese cinemas last week began taking the 2D version of "Avatar" off their screens to make way for domestic movies over the upcoming Chinese new year holiday, though the wildly popular 3D version is still available.

"Avatar" has so far made around $80 million in China, and has become the country's most popular film ever.

Zhangjiajie hopes to capitalise on that fame.

Tourists can now join a "Magical tour to Avatar-Pandora" or a "Miracle tour to Avatar's floating mountain," the Zhangjiajie branch of China International Travel Service Corp said on its website. (www.citszjj.com)

"Pandora is far but Zhangjiajie is near," the municipal government added on its website. "Welcome to Zhangjiajie to see 'Avatar's Hallelujah Mountains' and discover the real world of Pandora."

(Reporting by Yu Le and Ben Blanchard, editing by Miral Fahmy)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Guns and Gowns

REUTERS SHOWCASE

Final Farewell

Final Farewell

Fans pay tribute to Nobel laureate Garcia Marquez in Mexico City.  Full Article 

Photo

Mixed Blessing

For 'Daily Show' alum Oliver, 'Last Week' is 'fresh turf to ruin'.  Full Article 

Lorde Unwell

Lorde Unwell

Illness spoils "Royals" singer Lorde's Australian tour.  Full Article 

Oscars 2015

Oscars 2015

Zadan, Meron invited back to produce 2015 Oscars show - Academy.  Full Article 

New Season

New Season

HBO backs tech comedy 'Silicon Valley' for second season.  Full Article 

Lohan Miscarriage

Lohan Miscarriage

Lindsay Lohan reveals miscarriage on finale of OWN series.  Full Article 

Fresh Allegations

Fresh Allegations

Man accusing 'X-Men' director of sex abuse sues more Hollywood execs.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage