"Avatar" inspires China province to rename mountain

BEIJING Mon Jan 25, 2010 2:43pm IST

Cast member Michelle Rodriguez poses at the premiere of ''Avatar'' at the Mann's Grauman Chinese theatre in Hollywood, December 16, 2009. A craggy peak in a scenic part of southern China has been renamed after floating mountains featured in ''Avatar'', with the province hoping to cash in on the movie's massive success. REUTERS/Mario Anzuoni

Cast member Michelle Rodriguez poses at the premiere of ''Avatar'' at the Mann's Grauman Chinese theatre in Hollywood, December 16, 2009. A craggy peak in a scenic part of southern China has been renamed after floating mountains featured in ''Avatar'', with the province hoping to cash in on the movie's massive success.

Credit: Reuters/Mario Anzuoni

BEIJING (Reuters Life!) - A craggy peak in a scenic part of southern China has been renamed after floating mountains featured in Hollywood blockbuster "Avatar", with the province hoping to cash in on the movie's massive success.

The "Southern Sky Column" in Zhangjiajie in southern Hunan province formally had its named changed to "Avatar Hallelujah Mountain" in a ceremony on Monday, according to the Zhangjiajie government's official website (www.zjj.gov.cn).

The government said the floating "Hallelujah Mountains" in the movie were inspired by the "Southern Sky Column", as a Hollywood photographer spent time shooting there in 2008.

"Many pictures he took then become prototypes for various elements in the 'Avatar' movie, including the 'Hallelujah Mountains'," the website said.

"Avatar", directed by James Cameron, has so far sold $1.841 billion worth of tickets worldwide, making it the biggest international release of all time.

Chinese cinemas last week began taking the 2D version of "Avatar" off their screens to make way for domestic movies over the upcoming Chinese new year holiday, though the wildly popular 3D version is still available.

"Avatar" has so far made around $80 million in China, and has become the country's most popular film ever.

Zhangjiajie hopes to capitalise on that fame.

Tourists can now join a "Magical tour to Avatar-Pandora" or a "Miracle tour to Avatar's floating mountain," the Zhangjiajie branch of China International Travel Service Corp said on its website. (www.citszjj.com)

"Pandora is far but Zhangjiajie is near," the municipal government added on its website. "Welcome to Zhangjiajie to see 'Avatar's Hallelujah Mountains' and discover the real world of Pandora."

(Reporting by Yu Le and Ben Blanchard, editing by Miral Fahmy)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Art World

REUTERS SHOWCASE

A Minute With

A Minute With

Shailene Woodley on teen sex, violence and Marvel.  Full Article 

Music Chart

Music Chart

U2 album stumbles in Billboard chart after free iTunes debut.  Full Article 

Snowden Documentary

Snowden Documentary

Filming in fear: Edward Snowden as 'Citizenfour' .  Full Article 

Sax and the City

Sax and the City

Kenny G hits sour note in China with Hong Kong visit .  Full Article 

More Content

More Content

Alibaba looking to expand Hollywood content offering - Bloomberg.  Full Article 

The Savage Mountain

The Savage Mountain

Photographer Wolfgang Rattay travelled to northern Pakistan to trek the K2 base camp trail.  Slideshow 

Humane Filmmaker

Humane Filmmaker

Animal rights group honors 'Noah' director avoiding animal use in film.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage