Jennifer Aniston launches perfume, changes name

U.S. actress Jennifer Aniston poses with her fragrance 'Jennifer Aniston' during its launch at Harrods in London July 21, 2010.

LONDON (Reuters) - Jennifer Aniston launched her first fragrance on Wednesday with a last-minute switch to her own name.

Originally titled "Lolavie," which meant "laughing at life," the name of the perfume was abruptly changed to simply "Jennifer Aniston".

"It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace," the 41-year-old former "Friends" star told Reuters Television at the perfume's launch at Harrod's department store.

"And at such a late hour, I didn't want to postpone the launch so the only thing we could really clear (in terms of rights to perfume titles) was my name."

News of Aniston's perfume and the name Lolavie became public in April. Asked by Women's Wear Daily magazine at the time as to why she chose that name, the actress said: "It's a long story and honestly it's too personal to tell, but it has a special significance."

The self-titled perfume marks Aniston's first venture into beauty products. She said it took her two years to come up with the right mixture of scents and smells.

"I knew what I didn't want to smell like that's for sure," Aniston said. "I brought in a hair serum, a candle, a lotion, a sort of combination of all these things."

The new perfume is a mixture of citrus, rose water, wild violets, amber and jasmine. Aniston wanted the perfume to evoke a natural scent from her love of warm temperatures growing up in California and family trips to Greece.

(Reporting by Cindy Martin and Zorianna Kit; Editing by Jill Serjeant)