BBVA becomes NBA sponsor
MADRID (Reuters) - BBVA(BBVA.MC), Spain's second largest bank, has become an official sponsor of the U.S. NBA basketball league, it said on Monday.
BBVA has acquired six small- to medium-sized U.S. banks since 2004, focusing on the southern U.S. and using its strong Latin American presence to tap into the the lucrative money transfer market for immigrants in the country.
"This deal ... opens a new and ambitious route to growth in Spain, Puerto Rico and the U.S through our BBVA Compass brand," Global Communications Director Gregorio Panadero said in a statement.
BBVA's larger Spanish rival Santander sponsors Formula 1 teams and individual drivers.
BBVA should also benefit with the extra publicity from the NBA deal in Spain, where there is a strong following for the league, where Catalan's Pau Gasol plays.
(Reporting by Jonathan Gleave; Editing by Greg Mahlich)
- Tweet this
- Share this
- Digg this
- Japan's NTT DoCoMo to exit India telecoms joint venture - sources
- Apple, Google agree to pay over $300 million to settle conspiracy lawsuit
- Nokia to name Rajeev Suri as next CEO on Tuesday - report
- BREAKINGVIEWS-Review: India's Singh wasn't king, Modi could be
- Met office sees below-average monsoon in 2014
Remembering Ayrton Senna
Ayrton Senna is as discreet in death as he was lively in life. The last resting place of Brazil's most charismatic Formula One champion is marked by a brass plaque on a circular lawn, surrounded by almost identical plaques laid into the ground.There is no headstone and just a handful of flowers in plastic pots. Full Article