Facebook, Rotten Tomatoes make users movie critics

LOS ANGELES Fri Sep 17, 2010 10:34pm IST

The Facebook logo is displayed on a computer screen in Brussels April 21, 2010. Rotten Tomatoes, the film website known for aggregating movie reviews, is partnering with Facebook to give its readers the opportunity to recommend films to their other Facebook friends. REUTERS/Thierry Roge/Files

The Facebook logo is displayed on a computer screen in Brussels April 21, 2010. Rotten Tomatoes, the film website known for aggregating movie reviews, is partnering with Facebook to give its readers the opportunity to recommend films to their other Facebook friends.

Credit: Reuters/Thierry Roge/Files

Related Topics

LOS ANGELES (Reuters) - Attention Facebook users: you can now be your own movie critic.

Rotten Tomatoes, the film website known for aggregating movie reviews, is partnering with Facebook to give its readers the opportunity to recommend films to their other Facebook friends.

"People have always found movies through recommendations from friends," said Carl Sjogreen, who leads Facebook Platform products. "Rotten Tomatoes is bringing this experience online and giving people the best of both worlds -- friends and critics."

Joe Greenstein, CEO and co-founder of Rotten Tomatoes' parent company Flixster Inc., called the new social features "'word-of-mouth' on steroids."

That's because those visiting the Rotten Tomatoes website who happen to be logged in to Facebook will instantly be able to see ratings and reviews from their Facebook friends.

This new partnership is the biggest change to Rotten Tomatoes since the site debuted in 1998 and reflects the growing influence of word of mouth and buzz over professional critics in the success or failure of new movies.

More than 30 million people each month visit Flixster and Rotten Tomatoes online and on their mobile devices.

Other features include an "Audience Score" that aggregates ratings and reviews contributed by Flixster users. That score will be posted next to the Rotten Tomatoes famed Tomatometer critics score.

"Our users tell us that critics' reviews are important - but they're just one tool they use when considering a movie," said Greenstein.

"Through our partnership with Facebook, we'll help users sift through all of those ratings and instantly find the ones from people who matter most to them," he said.

The newly-enhanced website can be found at www.rottentomatoes.com

(Editing by Jill Serjeant)

FILED UNDER:

REUTERS SHOWCASE

26/11 Accused

26/11 Accused

Pakistan to appeal bail for Mumbai attack "mastermind".  Full Article 

Android For cars

Android For cars

Exclusive: Google aiming to go straight into car with next Android – sources.  Full Article 

Mass Stabbing

Mass Stabbing

Eight children killed in Australia in reported mass stabbing.  Full Article 

In Distress

In Distress

Former SpiceJet owner leading rescue plan: reports.  Full Article 

PM's Moves

PM's Moves

Modi moves in to speed up $300 billion stuck projects.  Full Article 

Losing Popularity

Losing Popularity

Dalai Lama's star waning in the West, China official says.  Full Article 

Tis' The Season

Tis' The Season

Stars around the world wish you Happy Holidays.  Video 

Cyber Warfare

Cyber Warfare

For N.Korea's cyber army, long-term target may be telecoms, utility grids.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage