NEW YORK (Billboard) - Just in time for Thanksgiving, country music superstar Tim McGraw is lending his celebrity to help feed the hungry this holiday season.
McGraw has teamed with U.S. food company General Mills' Hamburger Helper to assist hunger-relief charity Feeding America with distributing meals to more than 200 food banks across the country.
As part of the Show Your Helping Hand campaign, McGraw will help raise awareness of hunger issues in America with a current TV public service announcement that runs through December.
Feeding America spokeswoman Molly Hart says the campaign was specifically timed around the holiday season because "this is the time of year when people think about volunteering, advocating or donating. So Tim wanted to join in and help."
Hart believes McGraw's involvement will bring more awareness to the fact that some 50 million Americans don't know where their next meal is coming from, she says.
"A lot of people do not realize how many people in America are struggling with hunger, which includes 17 million children," Hart says. "It's a startling fact that one in six Americans is struggling with hunger."
Hamburger Helper, a line of packaged food products, has donated $525,000 to Feeding America. And the company will donate up to $100,000 more based on a campaign where people who buy specially marked boxes of Hamburger Helper can submit a code to ShowYourHelpingHand.com.
Hamburger Helper has vowed to donate 17 cents to Feeding America for each code submitted to the website.
Donations can also be made directly to FeedingAmerica.org.
(Editing by Zorianna Kit)