CES - INTERVIEW - ARM says Microsoft needs it for mobile

LAS VEGAS Fri Jan 7, 2011 6:12am IST

President of ARM Tudor Brown attends the Reuters Global Technology Summit in Paris May 20, 2010.  REUTERS/Jacky Naegelen/Files

President of ARM Tudor Brown attends the Reuters Global Technology Summit in Paris May 20, 2010.

Credit: Reuters/Jacky Naegelen/Files

Related Topics

LAS VEGAS (Reuters) - Microsoft's plan to make Windows compatible with ARM Holdings chip designs will help the software giant establish a major presence in smartphones and tablets, ARM's president said.

Microsoft has been slow to make a splash in the mobile market, dominated by Apple, Google and Research In Motion, but it's not too late, Tudor Brown told Reuters in an interview.

Microsoft said on Wednesday it will create a version of its Windows operating system that runs on ARM-based processors, a move seen as acknowledging that computing is moving away from personal computers, dominated by Intel's chips.

"With Microsoft, for some time it's been more a question of when, not whether, and finally it's now," Brown said at the Consumer Electronics Show in Las Vegas. "We've been coaching and cajoling Microsoft for some time."

ARM licenses its processor architecture to companies like Marvell and Qualcomm, who use it to make chips that have come to dominate the smartphone market.

ARM-based chips also lead in tablets. A slew of companies -- including Motorola and Toshiba -- are unveiling tablets in Las Vegas running on ARM-based processors.

Intel, a long-time Microsoft ally, has also had little success getting into smartphones and tablets because its processors are viewed as less energy-efficient than ARM-based chips.

"Microsoft needs ARM to have any chance of playing in that (mobile Internet) space," Brown said.

Also at the Las Vegas trade show, graphics chipmaker Nvidia said it will use ARM architecture to design central processors, challenging Intel on its home turf.

(Reporting by Gabriel Madway, writing by Noel Randewich; Editing by Gary Hill)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

China's Twitter

REUTERS SHOWCASE

No-hire Trial

No-hire Trial

Tech workers seek to use Steve Jobs evidence in upcoming trial on no-hire accords  Full Article 

Apartheid-era Case

Apartheid-era Case

Ford, IBM to face renewed U.S. lawsuit over apartheid-era abuses  Full Article 

Online Banking

Online Banking

China issues banking rules to strengthen online payment security  Full Article 

Web Control

Web Control

China calls on Russia, central Asia allies to tighten Internet controls.  Full Article 

In Demand

In Demand

Microsoft's Xbox One sales cross 5 million.  Full Article 

Digital Currency

Digital Currency

Mt. Gox suitors seek support to save bitcoin exchange.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage