D.Telekom eyes mobile web boost for U.S. - paper

FRANKFURT Sun Jan 16, 2011 6:16pm IST

A generic picture of a woman in an office using a computer mouse. REUTERS/Catherine Benson/Files

A generic picture of a woman in an office using a computer mouse.

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FRANKFURT (Reuters) - Deutsche Telekom hopes demand for faster mobile internet services will help it gain customers in the United States, Chief Executive Rene Obermann said in an interview with a German paper.

"Mobile internet offers good growth chances at the moment," Obermann told Bild am Sonntag, adding that Deutsche Telekom currently has the fastest network there.

Obermann and new U.S. head Philip Humm are due on Thursday to present a strategy for the struggling U.S. unit T-Mobile USA, which is the market's No. 4 operator but has seen profits fall.

The U.S. represents the group's second largest market behind Germany and it has about 33 million customers there.

"In the U.S., we need an aggressive marketing policy and customer-friendly pricing," Obermann told Bild am Sonntag. "We have to improve our arguments as to why customers should come to us or stay with us."

The U.S. unit plans to double its network speeds this year in order to offer customers the chance to use applications such as video conferencing or multi-player gaming from their mobile phones.

Humm has already said T-Mobile USA will not charge a premium for its highest-speed services, as it seeks to regain ground on rivals Verizon Wireless, AT&T Inc and Sprint Nextel.

(Reporting by Victoria Bryan; Editing by David Holmes)

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Comments (1)
Rm1880 wrote:
Now I just hope they will invest in expanding their 3g to more
Markets outside of large urban areas. I and many others live or work in small cities with populations around 40 to 60 thousand and it looks like these markets are being ignored by T-mobile for 3g expansion. So many areas are still using gprs and edge(2g technology less than 200kbps). I believe that T-mobile offers the best customer service, great smart phones, and awesome data speeds where available, but for many consumers the 10 or 15 dollar savings will not be a strong enough reason to choose T-mobile if they cannot stream video. Don’t forget that many of your big city consumers travel outside of the city and will not be happy to find themselves on gprs and edge or without service all together. I’ll use my home city for example. General Dynamics has a branch in Western Mass. There you are lucky to have edge. I doubt these execs are going to be happy. Also many people who travel to this area go to other areas of the county for dinner, museums, golf, skiing, spas(Canyon Ranch and Cranwell) and other activities here in the Berkshires. If you go north you will have no service at all. There is a town there called North Adams home to Mass Moca(great modern art museum)and Massachusetts College of Liberal Arts. Ten minutes from there is Williamstown home to the prestigious Williams College. This whole area has zero service including no roaming which I have a difficult time understanding seeing that there are around 40,000 people in the area not to mention the population increase when school is in session? Also many of our visitors and second home owners are from NYC Boston and other urban areas on your top 100 market list serviced by T-mobile. Now when making a decision between T-mobile and any other provider an informed consumer will not choose T-mobile even when their primary service area has great service. They will choose the provider who will give service in NYC and to their favorite vacation destination and or second residence. Unfortunately if you like to come to the Berkshires T-mobile will not be for you. I have a feeling there are many Berkshires in the USA and T-mobile should stop ignoring them or consumers will continue to ignore them.

Jan 16, 2011 10:56pm IST  --  Report as abuse
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