MTV adds social activism category to VMAs

LOS ANGELES Thu Aug 4, 2011 11:36pm IST

The MTV logo can be seen on a sign in front of the MTV studios in Times Square New York December 12, 2007. REUTERS/Lucas Jackson/Files

The MTV logo can be seen on a sign in front of the MTV studios in Times Square New York December 12, 2007.

Credit: Reuters/Lucas Jackson/Files

LOS ANGELES (Reuters) - MTV on Thursday said it has added a new category highlighting social activism to its popular Video Music Awards show after seeing an influx of artists exploring self-worth and other issues in their music.

The category of "Best Video With a Message" will honour artists and music videos that featured a positive message or raised awareness of key social issues facing today's youth. The awards will be given out at the popular cable TV network's Video Music Awards (VMAs) later this month.

MTV's president Stephen Friedman attributes the creation of the new category to the recent mobilization of celebrities and public figures that have rallied against bullying youths, gay discrimination and promoted self-empowerment.

"During the past year, we've seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of their fans," said Friedman said in a statement.

This year's VMA nominees for "Best Video With a Message" include Pink for "F***** Perfect," Lady Gaga for "Born This Way," Katy Perry with "Firework," Eminem featuring Rihanna for "Love The Way You Lie," Rise Against for "Make It Stop (September's Children)" and Taylor Swift for "Mean."

The 2011 "MTV Video Music Awards" will air live from the Nokia Theater in Los Angeles on Aug. 28.

(Reporting and writing by Carly Mayberry; Editing by Bob Tourtellotte)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Box Office


Comic Con

Comic Con

'The Hobbit,' 'Batman v Superman' take center stage at Comic Con.  Full Article 

New Film

New Film

George Miller reboots 'Mad Max' with '105-minute chase scene'.  Full Article 

A royal childhood

A royal childhood

Some of the toys, gifts and mementos that belonged to young British princes and princesses.  Slideshow 

Toronto Film Festival

Toronto Film Festival

"The Judge", with Duvall and Downey, to open Toronto Film Festival  Full Article 

Best of Tour de France

Best of Tour de France

Cyclists chase the yellow jersey in the race across France.  Slideshow 


Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage