Nikon to foray into mirrorless digital camera market - Nikkei

Fri Sep 9, 2011 12:07am IST

Fuji Photo Film promotion representative Miyoko Ohura demonstrates the new upgraded DS505A digital camera, developed by Fuji Photo Film and Nikon Corp August 21. REUTERS/Susumu Toshiyuki

Fuji Photo Film promotion representative Miyoko Ohura demonstrates the new upgraded DS505A digital camera, developed by Fuji Photo Film and Nikon Corp August 21.

Credit: Reuters/Susumu Toshiyuki

Related Topics

REUTERS Nikon Corp will enter the market for lightweight, interchangeable-lens digital cameras and release its first product with a mirrorless design later this year, the Nikkei business daily reported.

The company will price the mirrorless camera plus lens at 70,000 yen-100,000 yen ($900-$1,300), which is on a par with rivals' offerings, the paper said.

Despite dominating the global digital SLR market, Nikon and Canon Inc are yet to enter the category of mirrorless interchangeable-lens digital cameras, which was pioneered by Panasonic Corp in 2008, the daily reported.

The Nikkei said Canon has also reported researching the mechanism and other technologies to develop small, lightweight digital cameras and could enter this market in the future.

With compact digital camera prices falling, mirrorless SLR versions could be a boon to camera makers' bottom lines, the paper said.

($1 = 77.365 Japanese Yen)

(Reporting by Aman Shah in Bangalore; Editing by Joyjeet Das)

FILED UNDER:

Social Media

REUTERS SHOWCASE

Oil Prices Fall

Oil Prices Fall

Brent near four-year low after OPEC decides against output cut  Full Article 

Banking Sector

Banking Sector

India says considering plan to reduce stake to 52 pct in state banks   Full Article 

Islamic Fund

Islamic Fund

India gets new Islamic equity fund but debt market still off-limits  Full Article 

SAARC Summit

SAARC Summit

Summit salvaged after handshake by leaders of India, Pakistan  Full Article 

Social Media

Social Media

Twitter to start tracking users' mobile apps  Full Article 

Forever21 in India

Forever21 in India

Forever21 sets sights on Indian cities, but please hold the hot pants  Full Article 

Japan Economy

Japan Economy

Japan inflation slows in October, output and spending show signs of recovery  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage