Nikon to foray into mirrorless digital camera market - Nikkei

Fri Sep 9, 2011 12:07am IST

Fuji Photo Film promotion representative Miyoko Ohura demonstrates the new upgraded DS505A digital camera, developed by Fuji Photo Film and Nikon Corp August 21. REUTERS/Susumu Toshiyuki

Fuji Photo Film promotion representative Miyoko Ohura demonstrates the new upgraded DS505A digital camera, developed by Fuji Photo Film and Nikon Corp August 21.

Credit: Reuters/Susumu Toshiyuki

Related Topics

REUTERS Nikon Corp will enter the market for lightweight, interchangeable-lens digital cameras and release its first product with a mirrorless design later this year, the Nikkei business daily reported.

The company will price the mirrorless camera plus lens at 70,000 yen-100,000 yen ($900-$1,300), which is on a par with rivals' offerings, the paper said.

Despite dominating the global digital SLR market, Nikon and Canon Inc are yet to enter the category of mirrorless interchangeable-lens digital cameras, which was pioneered by Panasonic Corp in 2008, the daily reported.

The Nikkei said Canon has also reported researching the mechanism and other technologies to develop small, lightweight digital cameras and could enter this market in the future.

With compact digital camera prices falling, mirrorless SLR versions could be a boon to camera makers' bottom lines, the paper said.

($1 = 77.365 Japanese Yen)

(Reporting by Aman Shah in Bangalore; Editing by Joyjeet Das)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Hacking

TECH SHOWCASE

Weak Demand

Weak Demand

Sony warns smartphone weakness will brake profit progress after Q1 surge.  Full Article 

Bruising Years

Bruising Years

New products to return Taiwan's HTC to growth by year end.  Full Article 

Making it Big

Making it Big

Xiaomi's star rises as Chinese handset makers gnaw at Samsung's share: report.  Full Article 

Privacy Concerns

Privacy Concerns

Microsoft ordered by U.S. judge to submit customer's emails from abroad.  Full Article 

Smartphone Scare

Smartphone Scare

Smartphone management flaws puts users at risk, researchers say.  Full Article 

Samsung Results

Samsung Results

Samsung downbeat on Q3 prospects as profits slide.  Full Article 

Under Scrutiny

Under Scrutiny

Factbox - Google under European regulatory spotlight.  Full Article 

Internet Effort

Internet Effort

Facebook mobile app to offer free, limited Internet in Zambia.  Full Article 

Reducing Workforce

Reducing Workforce

Apple to lay off about 200 people at Beats - Bloomberg.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage