IKEA moves into consumer electronics with China venture

STOCKHOLM Tue Apr 17, 2012 9:39am IST

People push a shopping cart past a warehouse of the Swedish furniture maker IKEA in Bordeaux, southwestern France, February 13, 2010. REUTERS/Olivier Pon/Files

People push a shopping cart past a warehouse of the Swedish furniture maker IKEA in Bordeaux, southwestern France, February 13, 2010.

Credit: Reuters/Olivier Pon/Files

Related Topics

Stocks

   

STOCKHOLM (Reuters) - Sweden's IKEA IKEA.UL, the world's largest furniture maker, is set to enter the consumer electronics market with products developed in co-operation with China-based TCL Multimedia (1070.HK), IKEA officials said.

IKEA, known the world over for low-price, self-assembly flat-packed furniture, plans to launch a line of furniture with integrated connected television and sound systems in five European cities in June, throughout seven European countries this autumn, and in its remaining markets in the summer of 2013.

The televisions, wireless sound systems and built-in CD/DVD/Blu-ray players with this line of furniture is designed specifically for IKEA.

"This is a large step for us. We will have an offer that is unique in the market," IKEA's living room chief Magnus Bondesson told Reuters.

"We are launching a new concept where you in one place can buy your furniture and your electronics -- designed for and matched with each other from start."

The furniture aims to solve the challenge of living room clutter of cords and remote controls, he said.

Tolga Oncu, sales chief at IKEA Sweden, said prices will start at around 6,500 Swedish crowns for the simplest combination bench unit, television and sound system.

"We've had very clear signals from customers that there is a need to be able to buy and integrate home electronics with the furniture in a simple way," Oncu said.

"With the way IKEA works, the way we can offer our products at the lowest prices on the market, we are convinced that this will be a really big success."

He declined to comment on costs or sales and profit outlook for the new range of furniture.

The co-operation with TCL isn't IKEA's first venture outside the furniture sector. For a decade it has sold appliances developed in co-operation with Whirpool (WHR.N), and for the last three years it has sold appliances developed in cooperation with Electrolux (ELUXb.ST).

The foundation-owned group, with 294 stores in 26 countries, grew net profit by 10 percent in its 2010/11 fiscal year to a record 2.97 billion euros.

TCL Multimedia sells televisions and other multimedia electronics under the brands TCL, ROWA, Thomson and RCA, according to its Website. It reported an operating profit of 883 million Hong Kong dollars in 2011, helped by a 46 percent rise in LCD televisions to 10.9 million sets.

(Reporting by Anna Ringstrom; Editing by Bernard Orr)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Falling Profit

Reuters Showcase

Out Of The Closet

Out Of The Closet

Apple's Tim Cook says "proud to be gay"  Full Article 

Rising Star

Rising Star

Xiaomi moves into third place in global smartphone war.  Full Article 

Microsoft Band

Microsoft Band

Microsoft launches wearable fitness device for $199.  Full Article 

"Double Eleven" War

"Double Eleven" War

Alibaba plays trademark card to protect lead as China's $8 billion e-commerce spree nears  Full Article 

Fraud Cases

Fraud Cases

NY recovers $18 million using warrants for Facebook accounts.  Full Article 

Digital Wallets

Digital Wallets

Wal-Mart and allies in face-off with Apple Pay over mobile payments.  Full Article 

Smart Device

Smart Device

Nintendo to develop "quality of life" device to track sleep, fatigue - CEO.  Full Article 

Using Twitter data

Using Twitter data

IBM, Twitter to partner on business data analytics.  Full Article 

Following The Crowd

Following The Crowd

With selfies and listicles, U.S. politicians go vote-hunting on social media.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage