Amazon unveils effort to develop original TV shows

SAN FRANCISCO Wed May 2, 2012 11:00pm IST

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado July 23, 2008. REUTERS/Rick Wilking

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado July 23, 2008.

Credit: Reuters/Rick Wilking

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Amazon.com Inc unveiled a new effort to develop original comedy and children's TV shows to distribute over the company's video streaming service.

The move is part of a broader push by Amazon to produce its own content, including video and e-books, to sell to its millions of customers over the Internet.

The world's largest Internet retailer said people will be able to submit ideas for television series to the website of its Amazon Studios unit. Amazon said it will option one new project per month and add it to a development slate where it will be tested for viability with an audience.

Amazon has been spending heavily in recent quarters to add movies and TV shows to its video streaming business, increasing competition with Netflix Inc (NFLX.O).

However, both companies are also working on producing their own content from scratch to reduce reliance on big movie studios and TV production companies, which want to be paid well for their work.

Amazon Studios, which was launched in November 2010, accepts movie scripts and asks customers to review the ideas online, using the feedback to choose which project should go ahead.

The unit has received more than 700 test movies and 7,000 scripts so far, and 15 movie projects are under development.

The new focus on TV shows broadens this effort. Amazon said on Wednesday that the TV series project is led by Joe Lewis, previously with 20th Century Fox and Comedy Central, and Tara Sorensen, who came from National Geographic Kids.

Within 45 days of getting pilot TV scripts, Amazon said it will either extend an option on the project for $10,000 or ask the creator to put the idea on the Amazon Studios website.

If the company decides to distribute a full-budget series, the creator will get $55,000 and up to 5 percent of Amazon's net receipts from toy and T-shirt licensing, and other royalties and bonuses, the company said.

(Reporting By Alistair Barr; Editing by Maureen Bavdek and Richard Chang)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

Election 2014

Election 2014

Promises and more promises: India’s parties pitch their visions.  Full Article | Full Coverage 

India Markets

India Markets

Sensex slumps 207 points, at 2-1/2 week closing low.  Full Article 

Telecom Sector

Telecom Sector

RComm to raise mobile call tariff by up to 20 percent  Full Article 

Chinese Economy

Chinese Economy

China economic growth slows to 18-month low in first quarter  Full Article 

New Direction

New Direction

CEO Nadella pushes data culture at Microsoft.  Full Article 

Bitcoin ATM

Bitcoin ATM

China gets first bitcoin ATM, skirting bank crackdown.  Full Article 

Strong Sales Volume

Strong Sales Volume

Small is beautiful for Coca-Cola as volumes soar in China  Full Article 

Breakingviews

Breakingviews

Diageo throws money at Indian empire-building  Full Article 

Toyota's Performance

Toyota's Performance

After two bumper years, Toyota braces for shift to slower growth.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage