Amazon unveils effort to develop original TV shows

SAN FRANCISCO Wed May 2, 2012 11:00pm IST

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado July 23, 2008. REUTERS/Rick Wilking

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado July 23, 2008.

Credit: Reuters/Rick Wilking

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Amazon.com Inc unveiled a new effort to develop original comedy and children's TV shows to distribute over the company's video streaming service.

The move is part of a broader push by Amazon to produce its own content, including video and e-books, to sell to its millions of customers over the Internet.

The world's largest Internet retailer said people will be able to submit ideas for television series to the website of its Amazon Studios unit. Amazon said it will option one new project per month and add it to a development slate where it will be tested for viability with an audience.

Amazon has been spending heavily in recent quarters to add movies and TV shows to its video streaming business, increasing competition with Netflix Inc (NFLX.O).

However, both companies are also working on producing their own content from scratch to reduce reliance on big movie studios and TV production companies, which want to be paid well for their work.

Amazon Studios, which was launched in November 2010, accepts movie scripts and asks customers to review the ideas online, using the feedback to choose which project should go ahead.

The unit has received more than 700 test movies and 7,000 scripts so far, and 15 movie projects are under development.

The new focus on TV shows broadens this effort. Amazon said on Wednesday that the TV series project is led by Joe Lewis, previously with 20th Century Fox and Comedy Central, and Tara Sorensen, who came from National Geographic Kids.

Within 45 days of getting pilot TV scripts, Amazon said it will either extend an option on the project for $10,000 or ask the creator to put the idea on the Amazon Studios website.

If the company decides to distribute a full-budget series, the creator will get $55,000 and up to 5 percent of Amazon's net receipts from toy and T-shirt licensing, and other royalties and bonuses, the company said.

(Reporting By Alistair Barr; Editing by Maureen Bavdek and Richard Chang)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

Adani Project

Adani Project

Australia approves Adani's $16 bln Carmichael coal project  Full Article 

India-U.S. Talks

India-U.S. Talks

Kerry to woo Modi's India, but quick progress unlikely  Full Article 

Argentina Debt Default

Argentina Debt Default

Insight - Jaded Argentines brace for looming debt default   Full Article 

Anti-trust Probe

Anti-trust Probe

Microsoft targeted in apparent Chinese anti-trust probe  Full Article 

Mideast Conflict

Mideast Conflict

Israel strikes house of Hamas Gaza leader, digs in for long fight  Full Article 

Stiff Competition

Stiff Competition

China brands beat global rivals with tea toothpaste & pickled plums  Full Article 

Rising From Ashes

Rising From Ashes

With PlayStation network, Sony goes back to the future in search of revival  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage