Italian regulator threatens Apple with new fines: source

Attendees sit in front of an Apple logo during the Apple Worldwide Developers Conference 2012 in San Francisco, California June 11, 2012.

MILAN (Reuters) - Italy's competition regulator is threatening Apple Inc with further fines of up to 300,000 euros if it does not offer local customers a free two-year warranty as demanded by Italian law, a source close to the watchdog said on Sunday.

In Italy consumers who buy electronic products and other durable goods have the right to get two years of free assistance, irrespective of other warranties offered by a manufacturer.

The AGCM competition and market authority has already imposed fines of 900,000 euros on divisions of Apple, which offers a paid technical support service, for failing to tell customers about their rights to free assistance.

But months after the previous fine, Apple has failed to comply with the antitrust request, the source said. The company currently offers a free one-year guarantee scheme, which can be extended to two years on payment of a fee.

"The antitrust (authority) has opened a procedure of non-compliance against Apple, complaining about two unlawful practices," the source told Reuters.

"If they do not comply, they risk fines for up to 300,000 euros," the source said.

The AGCM, which declined to comment, has alleged that information provided by Apple about an extra guarantee scheme encourages customers to buy the service without clearly explaining that the company is obliged to offer a two-year free warranty, the source said.

The request to comply, sent in recent days, will be made public by the AGCM next week and the U.S. group has 30 days to respond.

Apple appealed against the Italian antitrust fine but lost in court earlier this year.

No one at Apple in Italy or the United States was immediately available for comment on Sunday.

(Editing by Greg Mahlich)