Angry Man Utd fans call for sponsor boycott over IPO

LONDON Fri Aug 3, 2012 11:16pm IST

Shoppers walk past a Manchester United merchandise store at a mall in Singapore June 14, 2012. REUTERS/Tim Chong/Files

Shoppers walk past a Manchester United merchandise store at a mall in Singapore June 14, 2012.

Credit: Reuters/Tim Chong/Files

Stocks

   

LONDON (Reuters) - Manchester United supporters opposed to the flotation of the English soccer club in New York called on Friday for a boycott of sponsors' products to put pressure on the Glazer family to ditch the plan.

The call risks embarrassing the club just days after it signed a record-breaking shirt sponsorship deal with U.S. auto company General Motors (GM.N).

"The boycott strategy is intended to send a loud and clear message to the Glazer family and club sponsors that without the support and purchasing power of the fans - the global strength of the Manchester United brand doesn't actually exist," the Manchester United Supporters Trust (MUST) said in a statement

MUST has accused the American Glazers of hurting the team's performance by saddling it with debt in a 790 million pound takeover in 2005.

It has also been angered after the Glazers said they would raise up to $167 million themselves in the flotation after initially saying all the proceeds would be used to cut the debt.

"It is hoped sponsors will put pressure on the Glazer family to reconsider their plans," MUST added.

United have more than 70 commercial partners around the world.

MUST, which campaigns for greater fan involvement in the ownership of English soccer's most successful club, has around 180,000 members and has fought a high-profile campaign against the Glazers.

However, a recent survey commissioned by the club estimated it had 659 million global followers - almost one in 10 of the population.

The power of its brand was illustrated this week when it agreed the deal with General Motors to have the Chevrolet name on its famous red shirts from 2014. The agreement was reportedly valued at $60-70 million per year.

GM declined to comment on the boycott call.

(Additional reporting by Ben Klayman in Detroit; editing by Mark Potter, For all the latest Olympic news go to here)

Reuters Showcase

Beef Ban

Beef Ban

After beef ban, Hindu groups force abattoirs to close   Full Article 

RBI Rate Cut

RBI Rate Cut

RBI surprises with post-budget rate cut.  Full Article 

Documentary Banned

Documentary Banned

Documentary on 2012 Delhi gang rape banned in India.  Full Article 

Axed By Censor

Axed By Censor

Fifty Shades of Grey’s future gets greyer in India  Full Article 

Bollywood Focus

Bollywood Focus

Franchise Man swoops in to save Bollywood.  Full Article 

Snowden seeks Return

Snowden seeks Return

Fugitive ex-NSA contractor Snowden seeks to come home - lawyer.  Full Article 

Carry Your Litter

Carry Your Litter

Nepal tells Mount Everest litterbugs to take out the trash.  Full Article 

Reuters Interview

Reuters Interview

Budget lacks wow, but good enough: Jim O’Neill.  Full Article 

Defence Budget

Defence Budget

China defence budget rise to defy slowing economy.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage