Cheaper smartphones boost Sony, Microsoft in Europe - research

HELSINKI Mon Oct 1, 2012 6:11pm IST

Sony Ericsson smartphones are stored inside the window of a Sony shop in Berlin January 25, 2012. REUTERS/Tobias Schwarz/Files

Sony Ericsson smartphones are stored inside the window of a Sony shop in Berlin January 25, 2012.

Credit: Reuters/Tobias Schwarz/Files

Related Topics

Stocks

   

HELSINKI (Reuters) - Price cuts helped Japan's Sony Corp. (6758.T) become the No. 4 smartphone maker in key European markets in July-September, overtaking Nokia (NOK1V.HE) and BlackBerry maker Research In Motion RIM.TO, market research firm Kantar said on Monday.

Sony still trailed Samsung Electronics (005930.KS), Apple (AAPL.O) and HTC (2498.TW) in the five largest European markets Kantar tracks in the 12 weeks to early September.

"Sony has dropped prices a lot over the last six months," said Kantar analyst Dominic Sunnebo, noting that the average retail price of a Sony smartphone is less than half that of market leader Samsung Electronics.

Sunnebo said Sony, which bought Ericsson (ERICb.ST) out of a joint venture earlier this year, also benefited from its brand strength in France and Germany and its historic presence in the market. Consumers upgrading to smartphones often stick with the same vendor.

Cheaper models such as Nokia's Lumia 610 meanwhile helped Microsoft's (MSFT.O) Windows Phone platform to gain traction in the smartphone operating system (OS) market, Kantar said.

"Windows is making steady progress in the big European economies and is now challenging BlackBerry for third spot in the European OS league," said Sunnebo. With a new version of Windows Phone coming out this quarter, it is highly likely that Microsoft's platform will overtake RIM's this year, he added.

Google's (GOOG.O) Android is the leading platform in key European markets, where it controls shares ranging from 59 percent of the market in Italy to 84 percent in Spain.

(Editing by Catherine Evans)

FILED UNDER:
  • Most Popular
  • Most Shared

GOOGLE

Tech Showcase

Apple Settlement

Apple Settlement

Apple $450 mln e-book settlement gets final court approval.  Full Article 

Samsung Complain

Samsung Complain

Samsung files ITC complaint to block Nvidia chips from U.S. - Bloomberg.  Full Article 

Jeep SUVs

Jeep SUVs

Chrysler says it will speed up recall repairs for Jeep SUVs.  Full Article 

Internet Rules

Internet Rules

Any new U.S. Internet rules must withstand lawsuits - FCC chief.  Full Article 

Amazon's Plan

Amazon's Plan

Amazon plans ad-supported video streaming service - NY post.  Full Article 

Cellphone Upgrade

Cellphone Upgrade

Mobile phones to get handy upgrade.  Video 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage