INSTANT VIEW2-Apple unveils iPad mini from $329

Wed Oct 24, 2012 12:04am IST

Apple senior vice president of worldwide marketing Philip Schiller introduces the new iPad mini during an Apple event in San Jose, California October 23, 2012. REUTERS/Robert Galbraith

Apple senior vice president of worldwide marketing Philip Schiller introduces the new iPad mini during an Apple event in San Jose, California October 23, 2012.

Credit: Reuters/Robert Galbraith

Related Topics

Stocks

   

REUTERS - Apple Inc (AAPL.O) announced a new, smaller iPad tablet priced from $329 on Tuesday, well above the price of competing devices from Amazon.com (AMZN.O) and Google Inc (GOOG.O). Its shares were down more than 2 percent in afternoon trading.

Here is instant reaction from analysts and investors.

SHANNON CROSS, ANALYST, CROSS RESEARCH

"Definitely think they have another hit on their hands."

"Blanketing all price points with very compelling products and not leaving a pricing umbrella for the competition. Keep in mind, if you run through iPod Touch through the portable Macs, there's clearly a price point for pretty much everyone, especially into the holiday season."

ALEX GAUNA, ANALYST, JMP SECURITIES

"The pricing isn't a surprise, and that's a bad thing for the stock right now. It's coming in the range that most were grumbling about and that quite frankly we're a little bit concerned about."

"It's a tricky pricing tier. It's a little confusing at this juncture to try and figure out how it fits into the line-up. Is it going to cannibalize the more expensive iPad? Is it not going to sell well because it's not differentiated enough than the iPod touch?. It's also quite a bit more expensive than the subsidized alternatives out there."

"It is worth noting that there are zero margin products out there competing with them now, the (Samsung) Galaxy, (Google)Nexus 7 and the (Amazon.com) Kindle Fire HD, and that is presenting some challenges to Apple, which at least at this juncture, Wall Street has some concerns about."

(Reporting By Alexei Oreskovic, Alistair Barr)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

TECH SHOWCASE

Apple Results

Apple Results

Apple margin concerns fade, focus shifts to iPhone launch  Full Article 

Expansion Plans

Expansion Plans

EBay plans to expand in Russia despite sanctions.  Full Article 

Outlook Weighs

Outlook Weighs

Qualcomm posts higher quarterly results  Full Article 

'Selfie' Boom

'Selfie' Boom

Sony invests in image sensor production amid 'selfie' boom.  Full Article 

Cyberfraud Case

Cyberfraud Case

Seven arrests made in $1.6 million StubHub cyberfraud case  Full Article 

Q2 Below Forecast

Q2 Below Forecast

AT&T revenue misses estimates as promotion weighs on revenue  Full Article 

WhatApp Leak

WhatApp Leak

Israel detains soldiers after WhatsApp leaks about Gaza casualties   Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage