Playboy Clubs to enter India, without the bunny costumes

MUMBAI Fri Nov 2, 2012 12:45am IST

Bartenders at the new Playboy Club in Las Vegas, Nevada October 5, 2006. REUTERS/Steve Marcus/Files

Bartenders at the new Playboy Club in Las Vegas, Nevada October 5, 2006.

Credit: Reuters/Steve Marcus/Files

Related Topics

Priyanka Gandhi Vadra, daughter of Congress party chief Sonia Gandhi, adjusts her flower garlands as she campaigns for her mother during an election meeting at Rae Bareli in Uttar Pradesh April 22, 2014. REUTERS/Pawan Kumar

Election 2014

More than 814 million people — a number larger than the population of Europe — are eligible to vote in the world’s biggest democratic exercise.  Full Coverage 

MUMBAI (Reuters) - The Playboy club is coming to India -- but with "bunnies" in non-revealing outfits.

"The costumes of the bunnies, who are integral to the Playboy culture, will be based on Indian sensibilities and morals," Sanjay Gupta, CEO of PB Lifestyle, which is bringing the brand to India through a licensing agreement, told Reuters.

India has strict censorship laws and there is no Indian version of Playboy, the magazine launched by Hugh Hefner that became as known for its pictures of naked women as for the hedonistic lifestyle propagated by its founder.

Playboy bunnies, or waitresses, typically wear black satin bodices, bow ties, cuffs and bunny ears. PB Lifestyle has not yet decided what waitresses will wear in India, a socially conservative country where it is frowned upon for couples to hold hands in public.

Even a popular cricket tournament drew criticism and threats when it hired foreign cheerleaders in short clothes, forcing organisers to revamp the outfits to show less skin.

"Our clubs will not have any nudity. So there should not be any problem and we are prepared to deal with it if there is any," said Gupta, whose media and real estate company signed a 30-year licensing agreement with U.S.-based Playboy Enterprises Inc ICONAP.UL

Gupta's company plans to use the Playboy brand and its iconic rabbit-head logo on clubs, bars, hotels and cafes and will spend 2 billion rupees in the first five years. The first Playboy property in India will be a club in the resort state of Goa, followed by one in Hyderabad.

Whether the Playboy brand will sell in a toned-down version remains to be seen.

"They are associated with scantily clad women, fun and pleasure. What is the point of getting Playboy to India in such a boring way?" asked 25-year old Yash Sanghavi, a digital advertising executive.

(Reporting by Nandita Bose; Editing by Stephen Powell)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Time's List

REUTERS SHOWCASE

Foster Weds

Foster Weds

Jodie Foster marries girlfriend Alexandra Hedison.  Full Article 

New Film

New Film

'The Other Woman' serves up revenge in comic female fantasy.  Full Article 

Appeal Denied

Appeal Denied

Doctor convicted in Michael Jackson death denied latest appeal.  Full Article 

Chart Buster

Chart Buster

'Frozen' soundtrack notches biggest sales week, tops Billboard.  Full Article 

A Minute With

A Minute With

Sam Claflin on horror, heroes and 'Hunger Games'.  Full Article 

Online Streaming

Online Streaming

Amazon grabs rights to stream older HBO shows.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage