S.Korea minister hopes Gangnam Style can spur service sector

MEXICO CITY Mon Nov 5, 2012 1:11pm IST

South Korean singer Psy of dance hit ''Gangnam Style'' signs a guest book while he attends a meeting with U.N. Secretary-General Ban Ki-moon during a photo opportunity at the U.N. headquarters in New York October 23, 2012. REUTERS/Eduardo Munoz

South Korean singer Psy of dance hit ''Gangnam Style'' signs a guest book while he attends a meeting with U.N. Secretary-General Ban Ki-moon during a photo opportunity at the U.N. headquarters in New York October 23, 2012.

Credit: Reuters/Eduardo Munoz

MEXICO CITY (Reuters) - The viral global success of South Korean pop singer Psy's "Gangnam Style" video stems from the "three C's" -- a combination of virtues that Seoul's finance minister says can spur the country's traditionally sleepy service sector.

"Cooperation, competition and creativity -- these three Cs are the factors of Gangnam Style's success," Finance Minister Bahk Jae-wan said.

The intricate group dances in "Gangnam Style" required cooperation, success in the K-pop scene was the result of fierce competition, and the whole process reflected great creativity, Bahk told Reuters in the Mexican capital.

Psy's song "Gangnam Style," which mocks the consumerism of a rich Seoul suburb and features a horse-riding-style dance, went viral on video-sharing website YouTube.

It has been viewed more than 530 million times on YouTube since it was released in mid-July -- inspiring scores of horse dance tributes and parodies around the world.

Bahk said he hopes South Korea, an industrial powerhouse whose films, TV soap operas and pop music have found a wide world audience in the past decade, can coax another C from the "Gangnam Style" phenomenon -- competitiveness in the service industry.

"Korea traditionally has had strong competitiveness in the manufacturing sector, but very weak competitiveness in the service industry," he said.

"Gangnam style gives us hope for the service industry's competitiveness." (Reporting By Paul Eckert; Editing by Chizu Nomiyama)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Interview

REUTERS SHOWCASE

Horror Role

Horror Role

From 'Bates Motel' to 'Ouija,' Olivia Cooke finds breakout in horror.  Full Article 

Tokyo Film Festival

Tokyo Film Festival

'Big Hero 6' to the rescue at new-look Tokyo film festival.  Full Article 

Book Talk

Book Talk

Richard Branson on leadership, telling stories.  Full Article 

A Minute With

A Minute With

Shailene Woodley on teen sex, violence and Marvel.  Full Article 

Bad Decision

Bad Decision

UK lawmakers slam police over Cliff Richard house search.  Full Article 

Court Case

Court Case

'Jersey Shore' star pleads not guilty to tax fraud, trial set.  Full Article 

Broadway Debut

Broadway Debut

Keira Knightley to appear on Broadway in 2015 in 'Therese Raquin'.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage