Windows Phone sales to "ramp quickly": Microsoft CEO

TEL AVIV Mon Nov 5, 2012 8:14pm IST

Microsoft CEO Steve Ballmer speaks during the launch of Windows Phone 8 in San Francisco, California October 29, 2012. REUTERS/Robert Galbraith

Microsoft CEO Steve Ballmer speaks during the launch of Windows Phone 8 in San Francisco, California October 29, 2012.

Credit: Reuters/Robert Galbraith

Related Topics

Stocks

   

TEL AVIV (Reuters) - Microsoft (MSFT.O) expects its newly launched Windows Phone to become a strong challenger in the smartphone market, Chief Executive Steve Ballmer said on Monday.

Google's (GOOG.O) Android and Apple's (AAPL.O) iPhone devices dominate the smartphone market. However, Microsoft unveiled its Windows 8 products 10 days ago and Ballmer said that expects sales of Windows Phone to grow fast.

"With the work we have done with Nokia, HTC, Samsung and others ... there is now an opportunity to create really a strong third participant in the smartphone market," he said in Tel Aviv at Microsoft's first Windows 8 launch outside the United States.

"We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly."

Finnish phone maker Nokia (NOK1V.HE) last week launched its Windows 8-based Lumia smartphones, on which the company's recovery hopes rest. Nokia, once the world's biggest mobile phone manufacturer, last month reported an underlying loss for a third straight quarter.

Shipments of Android-based smartphones made by Samsung (005930.KS), HTC (2498.TW) and other vendors nearly doubled in the third quarter, reaching 136 million units, according to industry research company IDC. The strong sales boosted Android's share of the worldwide smartphone market to 75 percent, from 57.5 percent in the same period last year.

Apple's share of the market rose to 14.9 percent during the third quarter, from 13.8 percent a year earlier. Apple's iPhone uses the company's own iOS mobile software.

Ballmer said that there will be more marketing and advertising around Windows 8, its Surface tablet and Windows Phone than for any previous Microsoft products.

He also reiterated that Microsoft sold more than four million upgrades of Windows 8 in the first weekend after its launch.

"The initial reaction to these products has been really really phenomenal ... And if you look at how people will get Windows 8, the truth of the matter is more people over time will get Windows 8 by buying a new computer than by upgrading old computers," Ballmer said, noting that 400 million personal computers are sold globally each year.

(Additional reporting by Steven Scheer; Editing by David Goodman)

FILED UNDER:

Reuters Showcase

India Cricket Chief

India Cricket Chief

Former ICC boss Dalmiya returns as BCCI chief.  Full Article 

S&P on Budget

S&P on Budget

Budget shows commitment to keep fiscal deficit low - S&P.  Full Article 

Richie Rich

Richie Rich

Bill Gates tops Forbes rich list, Michael Jordan joins.  Full Article 

Mega Buy

Mega Buy

HP to buy Wi-Fi gear maker Aruba Networks for $2.7 bln.  Full Article 

Blogger's Murder

Blogger's Murder

Bangladesh says arrests main suspect in U.S. blogger Avijit Roy's killing.  Full Article 

Alleged Threats

Alleged Threats

Twitter, law enforcement investigate alleged Islamic State threats.  Full Article 

New Tour

New Tour

Pop icon Madonna announces dates for 'Rebel Heart' tour.  Full Article 

Lathmar Holi

In Pics: Lathmar Holi

Images of "Lathmar Holi" at Nandgaon in Uttar Pradesh.  Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage