Windows Phone sales to "ramp quickly": Microsoft CEO

TEL AVIV Mon Nov 5, 2012 8:14pm IST

Microsoft CEO Steve Ballmer speaks during the launch of Windows Phone 8 in San Francisco, California October 29, 2012. REUTERS/Robert Galbraith

Microsoft CEO Steve Ballmer speaks during the launch of Windows Phone 8 in San Francisco, California October 29, 2012.

Credit: Reuters/Robert Galbraith

Related Topics

Stocks

   

TEL AVIV (Reuters) - Microsoft (MSFT.O) expects its newly launched Windows Phone to become a strong challenger in the smartphone market, Chief Executive Steve Ballmer said on Monday.

Google's (GOOG.O) Android and Apple's (AAPL.O) iPhone devices dominate the smartphone market. However, Microsoft unveiled its Windows 8 products 10 days ago and Ballmer said that expects sales of Windows Phone to grow fast.

"With the work we have done with Nokia, HTC, Samsung and others ... there is now an opportunity to create really a strong third participant in the smartphone market," he said in Tel Aviv at Microsoft's first Windows 8 launch outside the United States.

"We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly."

Finnish phone maker Nokia (NOK1V.HE) last week launched its Windows 8-based Lumia smartphones, on which the company's recovery hopes rest. Nokia, once the world's biggest mobile phone manufacturer, last month reported an underlying loss for a third straight quarter.

Shipments of Android-based smartphones made by Samsung (005930.KS), HTC (2498.TW) and other vendors nearly doubled in the third quarter, reaching 136 million units, according to industry research company IDC. The strong sales boosted Android's share of the worldwide smartphone market to 75 percent, from 57.5 percent in the same period last year.

Apple's share of the market rose to 14.9 percent during the third quarter, from 13.8 percent a year earlier. Apple's iPhone uses the company's own iOS mobile software.

Ballmer said that there will be more marketing and advertising around Windows 8, its Surface tablet and Windows Phone than for any previous Microsoft products.

He also reiterated that Microsoft sold more than four million upgrades of Windows 8 in the first weekend after its launch.

"The initial reaction to these products has been really really phenomenal ... And if you look at how people will get Windows 8, the truth of the matter is more people over time will get Windows 8 by buying a new computer than by upgrading old computers," Ballmer said, noting that 400 million personal computers are sold globally each year.

(Additional reporting by Steven Scheer; Editing by David Goodman)

FILED UNDER:

Reuters Showcase

Killer Unmasked

Killer Unmasked

'Jihadi John' killer from Islamic State beheading videos unmasked as Londoner.  Read | Video 

DLF Penalty

DLF Penalty

DLF says reviewing $8.4 million SEBI penalty.  Full Article 

Fresh Charges

Fresh Charges

Canadian woman accuses Bikram yoga founder of sexual assault.  Full Article 

Maid Abuse Case

Maid Abuse Case

Hong Kong woman jailed for six years for abusing Indonesian maid.  Full Article 

India's Growth Story

India's Growth Story

S&P raises India's GDP forecasts, says it's a bright spot in Asia.  Full Article 

Net Rules

Net Rules

Tougher Internet rules to hit cable, telecoms companies.  Full Article 

World Cup 2015

World Cup 2015

Full coverage of cricket world cup in Australia and New Zealand.  Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage