Windows Phone sales to "ramp quickly": Microsoft CEO

TEL AVIV Mon Nov 5, 2012 8:14pm IST

Microsoft CEO Steve Ballmer speaks during the launch of Windows Phone 8 in San Francisco, California October 29, 2012. REUTERS/Robert Galbraith

Microsoft CEO Steve Ballmer speaks during the launch of Windows Phone 8 in San Francisco, California October 29, 2012.

Credit: Reuters/Robert Galbraith

Related Topics

Stocks

   

TEL AVIV (Reuters) - Microsoft (MSFT.O) expects its newly launched Windows Phone to become a strong challenger in the smartphone market, Chief Executive Steve Ballmer said on Monday.

Google's (GOOG.O) Android and Apple's (AAPL.O) iPhone devices dominate the smartphone market. However, Microsoft unveiled its Windows 8 products 10 days ago and Ballmer said that expects sales of Windows Phone to grow fast.

"With the work we have done with Nokia, HTC, Samsung and others ... there is now an opportunity to create really a strong third participant in the smartphone market," he said in Tel Aviv at Microsoft's first Windows 8 launch outside the United States.

"We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly."

Finnish phone maker Nokia (NOK1V.HE) last week launched its Windows 8-based Lumia smartphones, on which the company's recovery hopes rest. Nokia, once the world's biggest mobile phone manufacturer, last month reported an underlying loss for a third straight quarter.

Shipments of Android-based smartphones made by Samsung (005930.KS), HTC (2498.TW) and other vendors nearly doubled in the third quarter, reaching 136 million units, according to industry research company IDC. The strong sales boosted Android's share of the worldwide smartphone market to 75 percent, from 57.5 percent in the same period last year.

Apple's share of the market rose to 14.9 percent during the third quarter, from 13.8 percent a year earlier. Apple's iPhone uses the company's own iOS mobile software.

Ballmer said that there will be more marketing and advertising around Windows 8, its Surface tablet and Windows Phone than for any previous Microsoft products.

He also reiterated that Microsoft sold more than four million upgrades of Windows 8 in the first weekend after its launch.

"The initial reaction to these products has been really really phenomenal ... And if you look at how people will get Windows 8, the truth of the matter is more people over time will get Windows 8 by buying a new computer than by upgrading old computers," Ballmer said, noting that 400 million personal computers are sold globally each year.

(Additional reporting by Steven Scheer; Editing by David Goodman)

FILED UNDER:

Sony Cyber Attack

REUTERS SHOWCASE

Ten Years On

Ten Years On

10 years on, tsunami warning stumbles at the "last mile".  Full Article 

Exit Polls

Exit Polls

BJP unlikely to form Jammu & Kashmir govt - polls.  Full Article 

Forceful Conversions

Forceful Conversions

BJP distances itself from religious conversions.  Full Article 

Hopeful Dhoni

Hopeful Dhoni

India's new vintage nearly ready, says Dhoni.  Full Article 

Photo

Fund Raising

Flipkart raises $700 million in fresh funding.   Full Article 

Reforms Push

Reforms Push

Modi may order insurance, coal reforms if vote delayed - officials.  Full Article 

Ali Hospitalized

Ali Hospitalized

Boxing great Muhammad Ali hospitalized with pneumonia.  Full Article 

Going International

Going International

Bollywood’s Priyanka Chopra sets sights on American TV.  Full Article 

India This Week

India This Week

Some of our best photos from this week.   Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage