Finnish app store startup bets on Android in Asia

HELSINKI Wed Nov 21, 2012 8:48pm IST

A Google Android figurine sits on the welcome desk as employee Tracy McNeilly smiles at the new Google office in Toronto, November 13, 2012. REUTERS/Mark Blinch

A Google Android figurine sits on the welcome desk as employee Tracy McNeilly smiles at the new Google office in Toronto, November 13, 2012.

Credit: Reuters/Mark Blinch

Related Topics

Stocks

   

HELSINKI (Reuters) - Finnish technology startup Blaast on Wednesday opened an Android application store hoping to tap into booming demand for affordable smartphones in Indonesia and other emerging markets.

The 2010-founded Blaast has built a platform to distribute apps to mid-range cellphones, enabling carriers to sell more data packages bundled with free access to applications.

"Android is going to own over 75 percent of smartphone sales in emerging markets," said Blaast Chief Executive Joonas Hjelt.

Blaast said its Android store will launch in Indonesia with No 2 carrier XL Axiata, preinstalled on Sony's (6758.T) new Xperia J smartphone. So far operators in Malaysia and Bangladesh have launched Blaast service for basic cellphones.

Google's Android has become the dominant smartphone platform over the last quarters, controlling around 2/3 of smartphone sales globally. Models costing less than $200 have boosted Android demand, especially in emerging markets.

(Reporting By Tarmo Virki; editing by Andrew Hay)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Record Sales

Reuters Showcase

Big IPO

Big IPO

Alibaba IPO ranks as world's biggest after additional shares sold.  Full Article | Video 

Underwriting Commissions

Underwriting Commissions

Alibaba IPO underwriters earn $300 million in fees, 1.2 pct of deal.  Full Article 

Israel Investment

Israel Investment

Israel approves Intel's $6 billion investment in chip plant.  Full Article 

Social Media

Social Media

Iran prosecutor gives government 30 days to block social media .  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage