Finnish app store startup bets on Android in Asia

HELSINKI Wed Nov 21, 2012 8:48pm IST

A Google Android figurine sits on the welcome desk as employee Tracy McNeilly smiles at the new Google office in Toronto, November 13, 2012. REUTERS/Mark Blinch

A Google Android figurine sits on the welcome desk as employee Tracy McNeilly smiles at the new Google office in Toronto, November 13, 2012.

Credit: Reuters/Mark Blinch

Related Topics

Stocks

   

HELSINKI (Reuters) - Finnish technology startup Blaast on Wednesday opened an Android application store hoping to tap into booming demand for affordable smartphones in Indonesia and other emerging markets.

The 2010-founded Blaast has built a platform to distribute apps to mid-range cellphones, enabling carriers to sell more data packages bundled with free access to applications.

"Android is going to own over 75 percent of smartphone sales in emerging markets," said Blaast Chief Executive Joonas Hjelt.

Blaast said its Android store will launch in Indonesia with No 2 carrier XL Axiata, preinstalled on Sony's (6758.T) new Xperia J smartphone. So far operators in Malaysia and Bangladesh have launched Blaast service for basic cellphones.

Google's Android has become the dominant smartphone platform over the last quarters, controlling around 2/3 of smartphone sales globally. Models costing less than $200 have boosted Android demand, especially in emerging markets.

(Reporting By Tarmo Virki; editing by Andrew Hay)

FILED UNDER:

Sony Cyber Attack

REUTERS SHOWCASE

Exit Polls

Exit Polls

BJP unlikely to form Jammu & Kashmir govt - polls.  Full Article 

Forceful Conversions

Forceful Conversions

BJP distances itself from religious conversions.  Full Article 

Photo

Fund Raising

Flipkart raises $700 million in fresh funding.   Full Article 

Reforms Push

Reforms Push

Modi may order insurance, coal reforms if vote delayed - officials.  Full Article 

Economic Pulse

Economic Pulse

Crank up public spending to revive growth - chief economic adviser.  Full Article 

Reuters Exclusive

Reuters Exclusive

India looks to sway Americans with nuclear power insurance plan  Full Article 

Down Under

Down Under

Magic Johnson inspires Australia to second test win.  Full Article 

Going International

Going International

Bollywood’s Priyanka Chopra sets sights on American TV.  Full Article 

India This Week

India This Week

Some of our best photos from this week.   Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage