Politics

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

Hefty Fine

Hefty Fine

Tribunal orders fined cement firms to pay $109 million fee.  Full Article 

Share Sale

Share Sale

Tata Tele (Maharashtra) share sale cancelled.  Full Article | Related Story 

Tech Buzz

Tech Buzz

Google's wearable Glass gadget: cool or creepy?  Full Article 

Biggest Investors

Biggest Investors

China, India to be world's two biggest investors by 2030: World Bank.  Full Article 

ITC Results

ITC Results

ITC quarterly profit rises 19.5 pct, meets estimates.  Full Article 

Gold Market

Gold Market

Column - China, India demand not enough to save gold: Clyde Russell.  Full Article 

Chit Fund Scam

Chit Fund Scam

Fund scams target Indians beyond the reach of banks.  Full Article 

Foreign Inflows

Foreign Inflows

Foreign investors buy most Indian stocks in 3 months.  Full Article 

Buy, Sell or Hold?

Buy, Sell or Hold?

Confused while buying stocks? Get buy, sell or hold recommendations from VantageTrade.  Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage 

Aston Martin tractors? We've heard that one before

Related Topics

Stocks

   
Track BSE Sectoral Indices

Track Markets: BSE Sectoral Indices

Track and analyse performance of all BSE sectoral indices and other global indices on a single page.   Full Coverage 

1 of 2. An employee walks past an Aston Martin Rapide inside the company's showroom in Mumbai January 2, 2012.

Credit: Reuters/Danish Siddiqui/Files

LONDON | Tue Nov 27, 2012 12:10am IST

LONDON (Reuters) - Jokes about James Bond on a tractor have done the rounds since Indian farm machinery maker Mahindra and Mahindra emerged as a possible investor in Aston Martin, whose iconic British sports cars are favoured by 007.

But marriages of extremes across the automotive spectrum are not so rare, and tractors have played a vital role before in the history of Aston Martin, as well as of other fast car brands.

Porsche once powered German ploughmen through the 1950s and, from Italy, Ferruccio Lamborghini's name still gleams on thousands of tractors, half a century after he turned a fortune made from agricultural equipment into a passion for road racers.

Should Aston Martin Lagonda Ltd pass to the Mahindras, world No.1 in tractors, it would turn the wheel back to the 1950s and 60s when, owned by Yorkshire tractor magnate David Brown, Astons beat Ferraris to world and Le Mans racing titles and saw the fast but elegant DB5 upstage Sean Connery in early Bond movies.

That series of thoroughbred sports cars - "DB" for David Brown - remains, as the firm says, the "classic model bloodline that sits at the heart of the Aston Martin range", most recently the new DB9, launched ahead of the company centenary next year.

Brown made a fortune for his family's engineering group by designing tractors. Indulging himself in 1947, he paid 20,000 pounds for Aston Martin, whose carmaking was halted by World War Two. He later added another London luxury car brand, Lagonda.

It gave the industrialist access to a glamorous world; in a 1952 picture, he stands proudly by a David Brown tractor - at the wheel sits Formula One champion Juan Manuel Fangio.

Back then, too, there was no lack of sarcasm about what a tractor man really knew about speed. And though Brown saw his Aston Martin cars succeed on the track and in popular culture, the Mahindras may do well to note that motor industry marriages of brawn and breeding have often not been built to last.

Ferdinand Porsche's tractor engines went out of production in 1963; Lamborghini's tractors and supercars are long divorced, the former now part of Italy's Same Deutz-Fahr, the cars part of a stable run by Germany's Volkswagen that also includes Porsche.

As for David Brown, financial crisis obliged him to sell his investment in Aston Martin after 25 years for a token 100 pounds in 1972. At the same time, he sold his tractor business, too.

(Editing by Alastair Macdonald)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
railenglish wrote:
Jaguar,Nano ; Aston Martin,tractors;it happens only in India

Nov 26, 2012 11:43pm IST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.