Amazon and Google start e-book sales in Brazil

SAO PAULO Thu Dec 6, 2012 6:51pm IST

An employee demonstrates the new Kindle Fire HD 8.9'' at Amazon's Kindle Fire event in Santa Monica, California September 6, 2012. REUTERS/Gus Ruelas/Files

An employee demonstrates the new Kindle Fire HD 8.9'' at Amazon's Kindle Fire event in Santa Monica, California September 6, 2012.

Credit: Reuters/Gus Ruelas/Files

Related Topics

Stocks

   

SAO PAULO (Reuters) - Amazon.com Inc (AMZN.O) and Google Inc (GOOG.O) both opened their digital bookstores in Brazil on Thursday, hot on the heels of e-book offerings by local booksellers in a fast-growing online retail market.

The simultaneous introduction of the two services highlighted the wide-open nature of Brazil's $12 billion e-commerce market. Low Internet penetration and a swelling middle class have spurred bets on strong growth for years to come.

Amazon will begin selling its Kindle e-book reader in Brazil in coming weeks for 299 reais, the e-commerce powerhouse said, ending months of speculation that it could arrive by acquiring a major competitor.

Brazil's biggest bookstore chain, Saraiva (SLED4.SA), is trying to sell its online business, but a person familiar with Amazon's strategy told Reuters in October that the U.S. company would stick to its focus on organic growth in foreign markets.

In Brazil, the Kindle will take on Samsung (005930.KS) and Apple (AAPL.O) tablets that often cost as much as twice their U.S. retail prices due to import tariffs, steep taxes and inflated local production costs. Local bookseller Livraria Cultura sells its Kobo e-reader for 399 reais.

The rival Google Play service will offer e-books and movie rentals on computers and mobile devices running Google's Android operating system. (Reporting by Brad Haynes and Alberto Alerigi Jr.; Editing by Lisa Von Ahn)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Alibaba IPO

Reuters Showcase

Slow Rollout

Slow Rollout

Los Angeles iPad rollout for schools slowed by technical challenges - report.  Full Article 

CEO Watch

CEO Watch

When music stops for Oracle CEO dance, Catz may grab Ellison's chair - analysts.  Full Article 

New iPhones

New iPhones

Apple faithful line up for latest, larger iPhones  Full Article 

Cutting Jobs

Cutting Jobs

Microsoft lays off 2,100 as part of earlier job cut plan.  Full Article 

Protecting Internet

Protecting Internet

Russia eyes measures to fend off Western Internet threat - Kremlin  Full Article 

Deal Talk

Deal Talk

SAP agrees to buy expense software maker Concur for $7.3 bln  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage