Aberdeen Group Publishes Service Management, Enterprise Applications, Manufacturing, and BI Research

Tue Dec 11, 2012 8:35pm IST

* Reuters is not responsible for the content in this press release.

  BOSTON, MA, Dec 11 (Marketwire) -- 
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the
publication of new research reports from its Service Management,
Enterprise Applications, Manufacturing, and BI research practices.

    The "Trends in Customer Service: Multi-Channel Edition" research report,
authored by Sumair Dutta, Vice President and Principal Analyst, Customer
Experience and Service Management, highlights key trends and strategies
tied to the enhancement of customer service and the overall customer
experience. As customer expectations regarding the availability and
accessibility of the service organization are changing, organizations
need to focus on delivering an effective and consistent experience
regardless of the channel of service selected by the customer.
Organizations successfully enhancing their service performance experience
a nearly 30% advantage in customer retention, and can drive nearly three
times the customer revenue growth of other organizations. To obtain a
complimentary copy of the report, made available with the support of
Voxeo and Parature, visit:

    "SaaS and Cloud ERP Observations: Is Cloud ERP Right for You?," prepared
by Nick Castellina, Research Analyst in Aberdeen's Enterprise
Applications practice, marks the sixth year Aberdeen has measured the
willingness of organizations to consider Software as a Service (SaaS) as
the deployment model for their Enterprise Resource Planning (ERP)
implementations. Organizations are better educated on SaaS ERP benefits
and potential issues, with an increased willingness to consider a SaaS or
cloud deployment models. While on-premise deployments still represent the
overwhelming majority, their use has declined. But new data indicate that
cloud solution demand has slowed! Each deployment model has its pros and
cons, but if all deployments are equally viable, how is an organization
to choose between ERP options? To obtain a complimentary copy of this
report, visit:

    "Professional Services Automation," also authored by Nick Castellina,
examines the best practices required to execute project plans, schedule
specialized staff, and enable internal and customer collaboration, when
all parties are dispersed across different locations. These issues
compound the challenges every enterprise faces when conducting business,
yet many organizations lack the tools and processes required to address
these challenges. To obtain a complimentary copy of this report, visit:

    "Asset Management: Building the Business Case for the Executive,"
prepared by Nuris Ismail, Research Analyst, and Reid Paquin, Research
Associate, for the Aberdeen Group Manufacturing research practice,
highlights how top performing companies manage the reliability of their
asset base to execute an asset management strategy. With tightening
budgets, managers are being asked to do more with less. Because of this,
it is difficult to procure funding to start or improve upon an asset
management program. This study presents manufacturers with guidelines to
presenting the business case to gain support from executives to obtain
resources to implement an effective asset management program. To obtain a
complimentary copy of the report visit:

    "Executive Level Analytics 2012: Heavy is the Head that Wears the Crown,"
prepared by Peter Krensky, Research Associate for the Aberdeen Business
Intelligence and Enterprise Applications practices, reveals that business
intelligence (BI) can be a powerful tool to inform executive insight and
enhance the perspective of line-of-business employees. This document
explores how top performing executives initiate analytical programs to
improve operational performance. To obtain a complimentary copy of this
report, visit:

    About Aberdeen Group, a Harte-Hanks Company

    Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global,
full-service, multi-channel marketing services firm with deep expertise
in developing research-based technology marketing content. Enabled by its
team of 40 analysts covering 17 industry-sector categories, Aberdeen
provides B2B marketers with relevant content assets available in multiple
formats that target each stage of the customer buying cycle. 

    Aberdeen has offices in Boston and London. Harte-Hanks operates 25
offices in the United States, and has locations throughout Asia-Pacific,
Europe, and Latin America.

    Copyright 2012 Aberdeen Group, Inc., a Harte-Hanks Company
 451 D Street,
Suite 710
 Boston, Massachusetts 02210-1928
 Telephone: (617) 854-5200

Fax: (617) 723-7897


Media Contact:
Douglas Jensen
Aberdeen Harte-Hanks 
(617) 854-5397

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