Amazon launches Kindle store in China, could pave way for Kindle

SHANGHAI Thu Dec 13, 2012 4:45pm IST

A zoomed image of a computer screen showing the Amazon logo is seen in Vienna November 26, 2012. REUTERS/Heinz-Peter Bader

A zoomed image of a computer screen showing the Amazon logo is seen in Vienna November 26, 2012.

Credit: Reuters/Heinz-Peter Bader

Related Topics

Stocks

   

SHANGHAI (Reuters) - Amazon.com Inc (AMZN.O) has launched a Kindle store for China, the company said on Thursday, selling Chinese electronic books for the mobile Kindle application, in a move that could soon see the device launched in China.

The launch of the store could pave the way for a roll-out of Amazon's Kindle device that has already received authorisation from China's radio regulator. Amazon's spokesman, Billy Huang, declined to comment on when the Kindle device would be sold in China.

China's e-reader market is dominated by Hanwang Technology 002362.SZ e-readers and Shanda Cloudary's Bambook, but many Chinese people buy Kindles from overseas.

"It seems like there is pent-up demand for Amazon's Kindle," said Mark Natkin, managing director of Beijing-based technology firm Marbridge Consulting.

"Amazon is a well-regarded brand both in terms of quality of its products and in terms of its service," Natkin said.

Amazon's Kindle store will compete with E-commerce China Dangdang Inc (DANG.N) and 360buy, both of which have platforms to sell e-books.

In June, four Kindle models, including the Kindle Touch and Kindle Fire and as well as one Kindle keyboard, received approval from the State Radio Regulation of China, the regulatory body for radio and wireless products.

Amazon's former China chief told Reuters this year that the company was in talks with Chinese publishers on content deals and hoped to launch the Kindle within two years.

(Reporting by Melanie Lee)

FILED UNDER:
  • Most Popular
  • Most Shared

Tech Showcase

Antitrust Measure

Antitrust Measure

European Parliament may propose Google break-up in draft resolution.  Full Article 

Regulating Apps

Regulating Apps

Singapore to regulate taxi-booking apps Uber, GrabTaxi.  Full Article 

Aereo Bankrupt

Aereo Bankrupt

Aereo files for bankruptcy  Full Article 

Cyber Spying

Cyber Spying

U.S. accuses China of cyber spying on American companies  Full Article 

Tech Workers

Tech Workers

Obama's immigration tweaks leave Big Tech wanting more.  Full Article 

Net Neutrality

Net Neutrality

FCC chief says U.S. Internet rules must stand up to lawsuits  Full Article 

New Amazon Service

New Amazon Service

Amazon plans ad-supported video streaming service - NY post  Full Article 

Travel Technology

Travel Technology

Airlines eye tech partners to tap customer data  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage