Italy's Pirelli in Rosneft deal to sell tires in Russia

MILAN Thu Dec 20, 2012 2:16pm IST

Tyres from the new tyre provider Pirelli are seen behind the pits ahead of this weekend's Australian Grand Prix in Melbourne March 24, 2011. REUTERS/Scott Wensley

Tyres from the new tyre provider Pirelli are seen behind the pits ahead of this weekend's Australian Grand Prix in Melbourne March 24, 2011.

Credit: Reuters/Scott Wensley

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MILAN (Reuters) - Italy's Pirelli (PECI.MI) said on Thursday it had signed a deal with Rosneft (ROSN.MM) that will allow it to market and sell its tires at Rosneft's gas station chain in Russia.

The two groups will work together on advertising and marketing campaigns with a focus on the 2014 Winter Olympic Games to be held in Sochi, Pirelli said.

(Reporting by Antonella Ciancio, editing by Francesca Landini)

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