Research suggests graphic tobacco ads may inspire more to quit

BOSTON Wed Jan 16, 2013 3:57am IST

A graphic cigarette packaging released by the U.S. Food and Drug Administration June 21, 2011. REUTERS/U.S. Food and Drug Administration/Handout/Files

A graphic cigarette packaging released by the U.S. Food and Drug Administration June 21, 2011.

Credit: Reuters/U.S. Food and Drug Administration/Handout/Files

Related Topics

Stocks

   

BOSTON (Reuters) - New research from Harvard University's School of Public Health and the non-profit Legacy Foundation found that graphic warnings on cigarette packets may help smokers who are trying to quit.

In November, a federal judge blocked a U.S. rule that would have required tobacco companies to display graphic images such as a man exhaling smoke through a hole in his throat.

The judge granted tobacco companies a temporary injunction, saying they would likely prevail in their lawsuit challenging the requirement with a claim it is in violation of the First Amendment which protects free speech.

In June, the Food and Drug Administration released nine new warnings that were to go into effect last September. A number of tobacco companies sued the FDA in August arguing that the new warnings would force them to "engage in anti-smoking advocacy" on the government's behalf.

A spokesman for R.J. Reynolds Tobacco Co (RAI.N) said the company does not as a matter of policy comment on ongoing litigation.

The new study, published in the scientific journal PLOS ONE, examined reactions to cigarette warning labels from more than 3,300 smokers who either looked at text warnings alone or at graphic images.

The study found that smokers who looked at the graphic images were 30 percent more likely to say they would quit within the next month than those who looked at the text warnings.

The findings were consistent across groups regardless of race, education or income.

The study was conducted by Harvard in conjunction with the Legacy Foundation, a non-profit organization dedicated to encouraging people to give up tobacco.

Tobacco is the leading cause of preventable death in the United States, accounting for one in every five deaths, according to the Centers for Disease Control and Prevention. About 21 percent of U.S. adults smoke cigarettes. (Reporting by Toni Clarke; Editing by Phil Berlowitz)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Downing Of Flight MH17

REUTERS SHOWCASE

Mideast Conflict

Mideast Conflict

U.N.'s Pillay says Israel may be committing war crimes.  Full Article 

Rise Of Islamic State

Rise Of Islamic State

Young Islamic State robs al Qaeda of militant prestige.  Full Article 

Capsized Ship

Capsized Ship

Wrecked Concordia finally headed for scrapyard after massive salvage operation.  Full Article 

Ferry Saga

Ferry Saga

South Korea ferry fugitive hid in cabin wall, suitcases of cash at hand.  Full Article 

New President

New President

Indonesian president-elect Jokowi calls for unity after bitter election.  Full Article 

Thai Coup

Thai Coup

"Flawless" Thai army ruler would be good PM - junta colleague.  Full Article 

Food Scandal

Food Scandal

Five held in China food scandal probe, including head of Shanghai Husi Food .  Full Article 

Truce Plan

Truce Plan

Abbas-led Palestinian body backs Hamas truce demands in Gaza.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage