Hero MotoCorp to underperform Sensex - Morgan Stanley

Fri Jan 18, 2013 12:47pm IST

A worker cleans a bike inside a Hero MotoCorp showroom in Mumbai January 17, 2013. REUTERS/Danish Siddiqui/Files

A worker cleans a bike inside a Hero MotoCorp showroom in Mumbai January 17, 2013.

Credit: Reuters/Danish Siddiqui/Files

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Reuters Market Eye - Morgan Stanley says Hero MotoCorp's (HROM.NS) shares will fall relative to the Sensex over the next 60 days on the back of "disappointing" Q3 earnings.

India's largest motorcycle maker missed estimates for the fourth straight quarter as net profit fell 20.4 percent on rising costs and falling sales that battered margins.

The investment bank maintains its 'underweight' rating on the stock, while reducing its earnings estimates by 5 percent for FY13, and 3 percent for FY14, saying that the decline in Hero's margins is more structural than cyclical.

"Most of the miss came at the operating level and was attributed to lower gross margins of new launches (Maestro and Ignitor) and increased sales promotion costs," Morgan Stanley said in the report.

Hero MotoCorp has fallen 4.3 percent in 2013 as of Thursday's close, compared with a 2.8 percent rise in the Sensex in the same period.

(Reporting by Abhishek Vishnoi)

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