UPDATE 1-India's ITC Q3 profit up 21 pct as cigarette volumes improve

* Q3 net profit hits $377.6 million

* High taxes driving illegal cigarette sales

* Non-cigarette business saw 30 percent rise in sales

MUMBAI, Jan 18 (Reuters) - India's biggest cigarette maker, ITC Ltd, beat estimates with a 21 percent rise in quarterly profit as cigarette volumes improved after four quarters of stagnant growth, aided by the launch of low-cost products during the quarter.

The company's net profit rose to 20.5 billion rupees ($377.6 million) for the quarter ended Dec. 31. Net sales rose 23 percent to 76.3 billion rupees.

Higher taxes and tighter anti-smoking regulations in several Indian states have impacted sales of the company, which makes four out of every five cigarettes sold in India.

Cheaper smokes improved volume growth by 2-3 percent after a marginal increase of 0.4 percent in the previous quarter, according to three analysts briefed by the company. ITC does not provide details of sales volumes in its earnings statements.

"The cigarette industry in India continues to be impacted by a discriminatory taxation and regulatory policy framework, the company said in a statement.

"The high incidence of tax on cigarettes has created tax arbitrage opportunities leading to the growth of illegal cigarettes in the country. Consequently, legal industry volumes have come under severe pressure," the statement said.

ITC, which is 30.8 percent owned by British American Tobacco PLC, generates about half its revenue from cigarettes. The company also owns hotels and makes products including soap and shampoo. It said net sales from its non-cigarette consumer business grew 30 percent to 17.8 billion rupees.

"The non-cigarette business has shown a good jump. This is a good sign because the company has been focusing heavily on diversification," said Naveen Trivedi, an analyst with Karvy Stock Broking Ltd. in Mumbai.

Shares in ITC, a staple for fund portfolios that consider it recession-proof, rose as much as 1.6 percent after the results, after falling more than 10 percent in the past month.

The stock trades at 25.5 times its 12-month forward earnings, compared with peers Hindustan Unilever's 28.5 times, and Godrej Consumer's 26.5 times, according to Thomson Reuters Starmine Smart Estimate.