Twitter's new service suggests its future may lie in video

SAN FRANCISCO Thu Jan 24, 2013 11:55pm IST

A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009. REUTERS/Mario Anzuoni/Files

A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009.

Credit: Reuters/Mario Anzuoni/Files

Related Topics

Stocks

   
Priyanka Gandhi Vadra, daughter of Congress party chief Sonia Gandhi, adjusts her flower garlands as she campaigns for her mother during an election meeting at Rae Bareli in Uttar Pradesh April 22, 2014. REUTERS/Pawan Kumar

Election 2014

More than 814 million people — a number larger than the population of Europe — are eligible to vote in the world’s biggest democratic exercise.  Full Coverage 

SAN FRANCISCO (Reuters) - Twitter Inc, the social network known for its 140-character messages, hinted at the direction of its evolution on Thursday with the launch of a new streaming video service for smartphones.

The service, called Vine, records six-second-long video clips, which can then be seamlessly embedded within tweets.

The foray into video marks the beginning of a new thread in Twitter's development, which evolved from a simple SMS text-messaging service in its early days into a platform that now delivers multimedia content.

Privately held Twitter, which was founded in 2006 and is now expected by analysts to go public within two years, has spent the past year encouraging marketers to use its multimedia capabilities to deliver ads.

"Like Tweets, the brevity of videos on Vine (six seconds or less) inspires creativity," Michael Sippey, a Twitter vice president, said on the company's blog.

Twitter's increasing emphasis on delivering video through its network has stirred speculation that it could eventually host longer content and grow into a bona fide media broadcaster.

The network has supported embedded YouTube (GOOG.O) videos since 2009, but for the first time, Twitter itself will host video content with Vine.

Thursday's roll-out was the product of Twitter's 2012 acquisition of Vine, then a three-person startup based in New York. Twitter has spent recent months integrating Vine's video technology into its service, as well as launching Vine as an independent app for Apple's (AAPL.O) iPhone. (Reporting By Gerry Shih; Editing by Leslie Adler)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Legal Trouble

REUTERS SHOWCASE

Hacking Threat

Hacking Threat

All at sea: global shipping fleet exposed to hacking threat.  Full Article 

Mt. Gox Update

Mt. Gox Update

Tokyo Court orders bankruptcy trustee to begin Mt. Gox liquidation .  Full Article 

Net Neutrality

Net Neutrality

U.S. regulators to propose new net neutrality rules in May.  Full Article 

Facebook Results

Facebook Results

Facebook Q1 revenue grows 72 percent on rising mobile ads.  Full Article | Related Story 

Huawei Shrugs

Huawei Shrugs

China's Huawei says reports of NSA spying won't impact growth  Full Article 

Betting on Content

Betting on Content

AOL, Microsoft lure advertisers with TV-style shows.  Full Article 

Restructuring Plans

Restructuring Plans

Zynga's Pincus withdraws from operations amid turnaround.  Full Article 

Security Threat

Security Threat

FBI warns healthcare sector vulnerable to cyber attacks.  Full Article 

Online Streaming

Online Streaming

Amazon grabs rights to stream older HBO shows.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage