Twitter's new service suggests its future may lie in video

SAN FRANCISCO Thu Jan 24, 2013 11:55pm IST

A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009. REUTERS/Mario Anzuoni/Files

A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009.

Credit: Reuters/Mario Anzuoni/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Twitter Inc, the social network known for its 140-character messages, hinted at the direction of its evolution on Thursday with the launch of a new streaming video service for smartphones.

The service, called Vine, records six-second-long video clips, which can then be seamlessly embedded within tweets.

The foray into video marks the beginning of a new thread in Twitter's development, which evolved from a simple SMS text-messaging service in its early days into a platform that now delivers multimedia content.

Privately held Twitter, which was founded in 2006 and is now expected by analysts to go public within two years, has spent the past year encouraging marketers to use its multimedia capabilities to deliver ads.

"Like Tweets, the brevity of videos on Vine (six seconds or less) inspires creativity," Michael Sippey, a Twitter vice president, said on the company's blog.

Twitter's increasing emphasis on delivering video through its network has stirred speculation that it could eventually host longer content and grow into a bona fide media broadcaster.

The network has supported embedded YouTube (GOOG.O) videos since 2009, but for the first time, Twitter itself will host video content with Vine.

Thursday's roll-out was the product of Twitter's 2012 acquisition of Vine, then a three-person startup based in New York. Twitter has spent recent months integrating Vine's video technology into its service, as well as launching Vine as an independent app for Apple's (AAPL.O) iPhone. (Reporting By Gerry Shih; Editing by Leslie Adler)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Smartphone Wars

Reuters Showcase

Cloud Solutions

Cloud Solutions

Tencent teams up with IBM to offer business software over the cloud.  Full Article 

Cook Comes Out

Cook Comes Out

Apple's Cook: "I'm proud to be gay".  Full Article | Related Story 

 Rubin Quits

Rubin Quits

Android co-founder Andy Rubin to leave Google.  Full Article 

Glowing Flower

Glowing Flower

Video: Genetically altered glowing flower on display in Tokyo.  Video 

Web Fast Lanes

Web Fast Lanes

Comcast, AT&T seek to reassure on no plans for Internet 'fast lanes'.  Full Article 

Tech Reshuffle

Tech Reshuffle

Twitter product chief sidelined as user engagement slides.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage