YouTube preparing to offer paid subscriptions this year: report

SAN FRANCISCO Wed Jan 30, 2013 5:31am IST

People walk by a YouTube sign at the new Google office in Toronto, November 13, 2012. REUTERS/Mark Blinch/Files

People walk by a YouTube sign at the new Google office in Toronto, November 13, 2012.

Credit: Reuters/Mark Blinch/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - YouTube, the video website owned by Google Inc (GOOG.O), plans to offer paid subscriptions to some of the content on its site later this year, according to a media report.

YouTube has reached out to several video producers, asking them to submit applications to create for-pay "channels," according to a report in AdAge on Tuesday that cited anonymous sources.

The first such channels could be available to consumers by the second quarter for between $1 a month and $5 a month, AdAge reported.

YouTube, the world's No. 1 video website, has been moving to add professional-grade video programs to the vast archive of amateur, home-shot videos that made the site popular. The current crop of such channels is available to consumers for free and supported by advertising that appears alongside the videos.

YouTube has hinted in the past that it was considering offering subscription-based paid content. YouTube boss Salar Kamangar told Reuters in June that there was strong demand among certain YouTube video producers, such as video game networks, to offer fee-based programs.

"They have such a big audiences that they can start to segment their audiences into those that are willing to pay a higher amount" for things like new gaming tricks, Kamangar said at the time.

He also said that cable channels with small audiences could potentially be offered to consumers through YouTube on an "a la carte" basis.

YouTube was not immediately available for comment.

(Reporting By Alexei Oreskovic; Editing by Steve Orlofsky)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

SHUTTING SHOP

TECH SHOWCASE

Anti-trust Probe

Anti-trust Probe

Microsoft targeted in apparent Chinese anti-trust probe  Full Article 

Banking on PlayStation

Banking on PlayStation

With PlayStation network, Sony goes back to the future in search of revival  Full Article 

Wearable Gadgets

Wearable Gadgets

Swatch plans fitness-based touch wristwatch, CEO tells paper.  Full Article 

Xbox Marketing

Xbox Marketing

JD.com to sell Microsoft's Xbox One games console in China.  Full Article 

Testing Times

Testing Times

Analysis - Amazon's far-reaching ambitions, lack of profits, unnerve investors.  Full Article 

IPO Probe Over

IPO Probe Over

Facebook says SEC's IPO probe ends, extending WhatsApp closing date  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage