YouTube preparing to offer paid subscriptions this year: report

SAN FRANCISCO Wed Jan 30, 2013 5:31am IST

People walk by a YouTube sign at the new Google office in Toronto, November 13, 2012. REUTERS/Mark Blinch/Files

People walk by a YouTube sign at the new Google office in Toronto, November 13, 2012.

Credit: Reuters/Mark Blinch/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - YouTube, the video website owned by Google Inc (GOOG.O), plans to offer paid subscriptions to some of the content on its site later this year, according to a media report.

YouTube has reached out to several video producers, asking them to submit applications to create for-pay "channels," according to a report in AdAge on Tuesday that cited anonymous sources.

The first such channels could be available to consumers by the second quarter for between $1 a month and $5 a month, AdAge reported.

YouTube, the world's No. 1 video website, has been moving to add professional-grade video programs to the vast archive of amateur, home-shot videos that made the site popular. The current crop of such channels is available to consumers for free and supported by advertising that appears alongside the videos.

YouTube has hinted in the past that it was considering offering subscription-based paid content. YouTube boss Salar Kamangar told Reuters in June that there was strong demand among certain YouTube video producers, such as video game networks, to offer fee-based programs.

"They have such a big audiences that they can start to segment their audiences into those that are willing to pay a higher amount" for things like new gaming tricks, Kamangar said at the time.

He also said that cable channels with small audiences could potentially be offered to consumers through YouTube on an "a la carte" basis.

YouTube was not immediately available for comment.

(Reporting By Alexei Oreskovic; Editing by Steve Orlofsky)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Rising Star

Reuters Showcase

Cybercrime

Cybercrime

Hacker sentenced to 21 months in U.S. prison for $15 mln scheme.  Full Article 

Printed Instruments

Printed Instruments

3D printed instruments make sweet music in Sweden.  Video 

Tweet Debut

Tweet Debut

Britain's Queen Elizabeth sends her first tweet.  Full Article 

Artificial Intelligence

Artificial Intelligence

Google bolsters artificial intelligence efforts, partners with Oxford.  Full Article 

Fighting For Workers

Fighting For Workers

Ralph Nader urges Apple to reduce buybacks, improve wages - WSJ.  Full Article 

Future Uncertainty

Future Uncertainty

Ericsson flags North America slowdown.  Full Article 

Microsoft Earnings

Microsoft Earnings

Microsoft sales beat Street hopes, cloud profits up.  Full Article 

Looking To Sell

Looking To Sell

HP seeking buyers for corporate-networking business in China - WSJ.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage