IBM takes on rivals with lower priced server range

Tue Feb 5, 2013 1:13pm IST

The IBM logo is seen outside the company's offices in Petah Tikva, near Tel Aviv October 24, 2011. REUTERS/Nir Elias/Files

The IBM logo is seen outside the company's offices in Petah Tikva, near Tel Aviv October 24, 2011.

Credit: Reuters/Nir Elias/Files

Related Topics

Stocks

   

REUTERS - Technology services provider IBM (IBM.N) on Tuesday said it is aiming to take on competitors such as Oracle ORCL.O and Hewlett Packard (HPQ.N) by offering a more affordable Power Systems server and storage product range later this month.

"Big data and cloud technologies that were once only affordable to large enterprises are now available to the masses," said Rod Adkins, a Senior Vice President in IBM's Systems & Technology Group.

The company said it was rolling out new servers based on its Power architecture with the Power Express 710 starting at $5,947.

"The 710 is competitively priced to commodity hardware from Oracle and HP," IBM said, referring to Oracle's Sparc servers and HP's Itanium integrity servers.

"With these new systems, IBM is forging an aggressive expansion of its Power and Storage Systems business into SMB (small- and medium-sized businesses) and growth markets," Adkins added.

Forrester Research analyst Rich Fichera said that while the product range would not "make or break IBM," it was a signal to competitors and customers alike.

"They are serving notice to competitors saying we are not giving up and by continuing to offer ever-improving performance to customers, they are making sure there's no temptation to switch," he said.

The product launches on Tuesday. IBM said it will start delivering by February 20.

(Reporting by Nicola Leske)

FILED UNDER:
  • Most Popular
  • Most Shared

Infosys

Tech Showcase

Setback To Assange

Setback To Assange

Swedish appeal court upholds Assange detention order  Full Article 

Global Reach

Global Reach

Jack Ma says Alibaba will set up international version of Taobao marketplace  Full Article 

Google Apps

Google Apps

Google to launch its app store in China - The Information.  Full Article 

Tech Acquisition

Tech Acquisition

Tech Mahindra to buy U.S.-based network services operator for $240 million   Full Article 

Chinese Cyber Attack

Chinese Cyber Attack

NSA chief warns Chinese cyber attacks could shut U.S. infrastructure   Full Article 

Intel's Mobile Reach

Intel's Mobile Reach

Intel chief not embarrassed by mobile business, still not proud  Full Article 

Court Settlement

Court Settlement

Google, Rockstar agree to settle patent litigation - filing  Full Article 

'Game Changers'

'Game Changers'

Mobile phones 'game changers' in securing children's rights - UNICEF  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage