Twitter acquires social TV analytics company Bluefin Labs

SAN FRANCISCO Wed Feb 6, 2013 7:08am IST

Related Topics

SAN FRANCISCO (Reuters) - Twitter Inc said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs.

Terms of the deal were not disclosed.

Twitter Chief Operating Officer Ali Rowghani said in a blog post announcing the deal: "Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV."

The deal was reported first by Business Insider.

In the past year the privately held microblogging service has made the integration of Twitter and television the centerpiece of its growth strategy.

Under Chief Executive Dick Costolo, the company has encouraged marketers to incorporate Twitter "hashtags" into their TV ads to generate online chatter, while also nudging its 200 million monthly users to discuss ads that are being aired.

(Reporting by Gerry Shih; Editing by Eric Walsh)

FILED UNDER:
  • Most Popular
  • Most Shared

GOOGLE

Tech Showcase

Advanced Software

Advanced Software

Computer spying malware uncovered with 'stealth' features - Symantec.  Full Article 

Apple Settlement

Apple Settlement

Apple $450 mln e-book settlement gets final court approval.  Full Article 

Samsung Complain

Samsung Complain

Samsung files ITC complaint to block Nvidia chips from U.S. - Bloomberg.  Full Article 

Jeep SUVs

Jeep SUVs

Chrysler says it will speed up recall repairs for Jeep SUVs.  Full Article 

Internet Rules

Internet Rules

Any new U.S. Internet rules must withstand lawsuits - FCC chief.  Full Article 

Amazon's Plan

Amazon's Plan

Amazon plans ad-supported video streaming service - NY post.  Full Article 

Cellphone Upgrade

Cellphone Upgrade

Mobile phones to get handy upgrade.  Video 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage