Apple challenges loss of iPhone trademark in Brazil

RIO DE JANEIRO Thu Feb 14, 2013 7:44pm IST

A man poses with an iPhone during Earth Hour in the center of Brasilia March 31, 2012. REUTERS/Ueslei Marcelino/Files

A man poses with an iPhone during Earth Hour in the center of Brasilia March 31, 2012.

Credit: Reuters/Ueslei Marcelino/Files

Related Topics

Stocks

   

RIO DE JANEIRO (Reuters) - Apple Inc(AAPL.O), which lost the rights to its iPhone trademark in Brazil on Wednesday, is challenging the ruling by Brazil's copyright regulator to prevent local firm Gradiente Eletronica SA from using the "iphone" brand name.

The regulator, Inpi, ruled on Wednesday that the rights to the trademark belong to Gradiente, prompting California-based Apple to request that the decision be reviewed in Latin America's largest market.

Consumer electronics maker Gradiente had filed its request to use the "iphone" brand in 2000, seven years before Apple launched its smartphone, but received approval to use the trademark only in 2008.

Now, in order to keep its trademark rights, Gradiente will need to prove to the regulator in the next 60 days that it made use of the trademark between January 2008 and January 2013, Inpi said late on Wednesday. Brands in Brazil must be developed within 5 years of gaining approval.

IGB Eletronica SA(IGBR3.SA), a company formed after the restructuring of Gradiente, launched its "iphone" line of smartphones last December.

Officials from Apple and Gradiente didn't immediately respond to requests for comment.

An Inpi spokesman said Apple could still take the case to court or negotiate an out-of-court settlement with Gradiente.

(Reporting by Juliana Schincariol; Writing by Caroline Stauffer; Editing by Bernadette Baum)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REUTERS SHOWCASE

Mt Gox Update

Mt Gox Update

Mt Gox set to liquidate as court denies rehabilitation.  Full Article 

New Culture

New Culture

New CEO Nadella pushes data culture at Microsoft.  Full Article 

Upbeat on S5

Upbeat on S5

Samsung executive says Galaxy S5 to outsell S4, sees Q2 rollout for Tizen phone.  Full Article 

Mobile Safety

Mobile Safety

Smartphone makers, carriers embrace anti-theft initiative.  Full Article 

Bitcoin Saga

Bitcoin Saga

Defunct bitcoin exchange Mt. Gox files for liquidation - WSJ.  Full Article 

Yahoo Result

Yahoo Result

Yahoo's growth anemic as turnaround chugs along.  Full Article 

Tech Acquisition

Tech Acquisition

Twitter buys social data provider Gnip, stock soars.  Full Article 

Leave Steve Out

Leave Steve Out

Keep Steve Jobs' personality out of trial - tech companies.  Full Article 

Beating Estimate

Beating Estimate

Intel's first-quarter net profit falls but beats Street.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage