Miss America Pageant heads home to Atlantic City

Fri Feb 15, 2013 9:31am IST

Miss New York Mallory Hytes Hagan, 23, is crowned by Miss America 2012 Laura Kaeppeler after being named Miss America 2013 during the Miss America Pageant in Las Vegas January 12, 2013. REUTERS/Steve Marcus

Miss New York Mallory Hytes Hagan, 23, is crowned by Miss America 2012 Laura Kaeppeler after being named Miss America 2013 during the Miss America Pageant in Las Vegas January 12, 2013.

Credit: Reuters/Steve Marcus

Stocks

   

REUTERS - And the winner is... Atlantic City, New Jersey, which will once again host the Miss America pageant.

After seven years in Las Vegas, the annual contest will return in September to the place where it began more than 90 years ago, organizers said on Thursday.

"New Jersey is proud to once again host the Miss America Pageant here in Atlantic City," New Jersey's Lieutenant Governor Kim Guadagno said in a statement.

The pageant, which combines beauty and brains, left the oceanside resort now known for its casinos in favor of Las Vegas in 2006. Officials decided it was too expensive to continue producing the show in Atlantic City, where it was launched in 1921 in a bid to extend the summer tourist season beyond early September.

"Miss America is part of the tapestry of this country," Sam Haskell, the chairman of the Miss America Organization, told Reuters. "Coming back to Atlantic City where it all began is how we hold on to our past yet create a relevant future."

Its return could be a boon to the beleaguered city, following the destruction caused by Superstorm Sandy in October.

The pageant will bring in at least $30 million, according to the Atlantic City Alliance. Plus, Miss America officials say, the last pageant in Las Vegas in January 2013 generated nearly $30 million worth of publicity for the desert gambling mecca.

New Jersey Governor Chris Christie and other officials approached the Miss America organization as its contract with Las Vegas was expiring, Haskell said.

No taxpayer money will be used in enticing the pageant to return. The Atlantic City Alliance, which is funded by casinos, will provide unspecified financial incentives, and individual casinos are also contributing, Haskell said.

The Miss America organization also announced a new three-year deal to broadcast the pageant on ABC television, a unit of Walt Disney Co (DIS.N).

Miss America is open to those between the ages of 17 and 24 and awards educational scholarships to winners and contestants. The winner embarks on a year-long national speaking tour promoting an issue that is close to her heart and of relevance to the United States. (Reporting by Will Dunham; Editing by Cynthia Osterman)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

REVIEW

ENTERTAINMENT SHOWCASE

'Sin City' Sequel

'Sin City' Sequel

Murder, revenge, lust and rampage take over 'Sin City' sequel  Full Article 

On the Top

On the Top

'Awesome Mix' of 1970s hits holds top spot on Billboard chart.  Full Article 

Remembering Robin

Remembering Robin

Billy Crystal to commemorate late actor Robin Williams at Emmys.  Full Article 

Copying Row

Copying Row

Shakira's hit song ripped off Dominican artist: N.Y. judge.  Full Article 

Broadway Debut

Broadway Debut

Actress Emma Stone to make Broadway debut in 'Cabaret'.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage