Miss America Pageant heads home to Atlantic City

Fri Feb 15, 2013 9:31am IST

Miss New York Mallory Hytes Hagan, 23, is crowned by Miss America 2012 Laura Kaeppeler after being named Miss America 2013 during the Miss America Pageant in Las Vegas January 12, 2013. REUTERS/Steve Marcus

Miss New York Mallory Hytes Hagan, 23, is crowned by Miss America 2012 Laura Kaeppeler after being named Miss America 2013 during the Miss America Pageant in Las Vegas January 12, 2013.

Credit: Reuters/Steve Marcus

Stocks

   

REUTERS - And the winner is... Atlantic City, New Jersey, which will once again host the Miss America pageant.

After seven years in Las Vegas, the annual contest will return in September to the place where it began more than 90 years ago, organizers said on Thursday.

"New Jersey is proud to once again host the Miss America Pageant here in Atlantic City," New Jersey's Lieutenant Governor Kim Guadagno said in a statement.

The pageant, which combines beauty and brains, left the oceanside resort now known for its casinos in favor of Las Vegas in 2006. Officials decided it was too expensive to continue producing the show in Atlantic City, where it was launched in 1921 in a bid to extend the summer tourist season beyond early September.

"Miss America is part of the tapestry of this country," Sam Haskell, the chairman of the Miss America Organization, told Reuters. "Coming back to Atlantic City where it all began is how we hold on to our past yet create a relevant future."

Its return could be a boon to the beleaguered city, following the destruction caused by Superstorm Sandy in October.

The pageant will bring in at least $30 million, according to the Atlantic City Alliance. Plus, Miss America officials say, the last pageant in Las Vegas in January 2013 generated nearly $30 million worth of publicity for the desert gambling mecca.

New Jersey Governor Chris Christie and other officials approached the Miss America organization as its contract with Las Vegas was expiring, Haskell said.

No taxpayer money will be used in enticing the pageant to return. The Atlantic City Alliance, which is funded by casinos, will provide unspecified financial incentives, and individual casinos are also contributing, Haskell said.

The Miss America organization also announced a new three-year deal to broadcast the pageant on ABC television, a unit of Walt Disney Co (DIS.N).

Miss America is open to those between the ages of 17 and 24 and awards educational scholarships to winners and contestants. The winner embarks on a year-long national speaking tour promoting an issue that is close to her heart and of relevance to the United States. (Reporting by Will Dunham; Editing by Cynthia Osterman)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Cinema

REUTERS SHOWCASE

Movie Review

Movie Review

Farah Khan brings back SRK, self-deprecating jokes, six-pack abs and lots of bling.  Full Article 

La Renta's Funeral

La Renta's Funeral

Designer Oscar de la Renta's funeral to be private New York affair.  Full Article 

Stratospheric Career

Stratospheric Career

Matthew McConaughey enjoying his 'Interstellar' career heights.  Full Article 

Horror Role

Horror Role

From 'Bates Motel' to 'Ouija,' Olivia Cooke finds breakout in horror.  Full Article 

Debut Tweet

Debut Tweet

Britain's Queen Elizabeth sends her first tweet.  Full Article 

Job Hunting

Job Hunting

Rebekah Brooks in New York 'explores' job opportunities.  Full Article 

"John Wick"

"John Wick"

Actor Keanu Reeves returns to the dark side in 'John Wick'.  Full Article 

For A Cause

For A Cause

Elton John joins with U.S. agencies on new AIDS programme.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage