Prada mixes romantic and urban for "raw elegance" in Milan

MILAN Fri Feb 22, 2013 5:20am IST

A model displays a creation from the Prada Autumn/Winter 2013 collection at Milan Fashion Week February 21, 2013. REUTERS/Tony Gentile

A model displays a creation from the Prada Autumn/Winter 2013 collection at Milan Fashion Week February 21, 2013.

Credit: Reuters/Tony Gentile

Stocks

   

MILAN (Reuters) - Italian fashion house Prada ventured in a new post-industrial world for her introvert woman at Milan fashion week on Thursday.

The trend-setting designer, whose collections are closely-watched by fashion critics, mixed romantic and urban looks for a refined style she called "raw elegance".

"What preoccupies me is impossibility. Women cannot be romantic, you have to be politically correct. There are so many restrictions," Miuccia Prada said in the backstage of her show.

The designer created skirts with irregular hems of different lengths and fabrics, while tops were worn open on the shoulders. Other models wore chequered, romantic dresses with ample skirts.

Assisted by design studio AMO, Prada turned its show space into an industrial landscape where the audience took seat on an irregular wooden island at the centre. A romantic landscape was projected on the walls alongside shadows of industrial devices.

"We wanted to express what women think," Prada told reporters after the show.

The designer created handbags in tweed, giving a sporty touch to luxury items.

The Hong-Kong listed fashion house, which competes with LVMH's Louis Vuitton (LVMH.PA) and PPR's (PRTP.PA) Gucci, said on Tuesday preliminary revenues rose 29 percent to 3.3 billion euros for the 12 months ended in January.

The company declined to comment on Thursday on media reports that it may buy Milan's renowned coffee house Cova, located in Via Montenapoleone, in the heart of the fashion district.

(Reporting by Antonella Ciancio; Editing by Jason Webb)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Nobel Laureate Author Dies

REUTERS SHOWCASE

Accused Of Rape

Accused Of Rape

'X-Men' director Bryan Singer accused of drugging, raping teen.  Full Article 

Legal Case

Legal Case

Rihanna settles multimillion-dollar lawsuit with ex-accountants.  Full Article 

Sick Miley

Sick Miley

Miley Cyrus remains hospitalized, cancels two more concerts.  Full Article 

On Trial

On Trial

Singer Chris Brown's bodyguard on trial for assault.  Full Article 

Film Festival

Film Festival

Cannes festival lineup mixes Hollywood star power, world cinema.  Full Article 

Richest Rappers

Richest Rappers

The wealthiest rappers according to Forbes.  Slideshow 

Chelsea Expecting

Chelsea Expecting

Chelsea Clinton is pregnant with first child.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage