Prada mixes romantic and urban for "raw elegance" in Milan
MILAN (Reuters) - Italian fashion house Prada ventured in a new post-industrial world for her introvert woman at Milan fashion week on Thursday.
The trend-setting designer, whose collections are closely-watched by fashion critics, mixed romantic and urban looks for a refined style she called "raw elegance".
"What preoccupies me is impossibility. Women cannot be romantic, you have to be politically correct. There are so many restrictions," Miuccia Prada said in the backstage of her show.
The designer created skirts with irregular hems of different lengths and fabrics, while tops were worn open on the shoulders. Other models wore chequered, romantic dresses with ample skirts.
Assisted by design studio AMO, Prada turned its show space into an industrial landscape where the audience took seat on an irregular wooden island at the centre. A romantic landscape was projected on the walls alongside shadows of industrial devices.
"We wanted to express what women think," Prada told reporters after the show.
The designer created handbags in tweed, giving a sporty touch to luxury items.
The Hong-Kong listed fashion house, which competes with LVMH's Louis Vuitton (LVMH.PA) and PPR's (PRTP.PA) Gucci, said on Tuesday preliminary revenues rose 29 percent to 3.3 billion euros for the 12 months ended in January.
The company declined to comment on Thursday on media reports that it may buy Milan's renowned coffee house Cova, located in Via Montenapoleone, in the heart of the fashion district.
(Reporting by Antonella Ciancio; Editing by Jason Webb)
- Tweet this
- Share this
- Digg this
- Google launches new email service dubbed "Inbox"
- Apple CEO says to add 25 stores in China within two years - Sina
- U.S.-led air strikes killed 521 fighters, 32 civilians in Syria - monitor
- Sensex gains in special trading session on Diwali
- Nissan recalling 260,000 vehicles globally with Takata air bags
Actor Keanu Reeves travels to a murky underworld in the action thriller, "John Wick," playing a grieving husband and retired assassin, who reverts to being a killing machine to avenge the wrongs done to him by Russian mobsters. Full Article
Photographer Wolfgang Rattay travelled to northern Pakistan to trek the K2 base camp trail. Slideshow
Animal rights group honors 'Noah' director avoiding animal use in film. Full Article