Prada mixes romantic and urban for "raw elegance" in Milan

MILAN Fri Feb 22, 2013 5:20am IST

A model displays a creation from the Prada Autumn/Winter 2013 collection at Milan Fashion Week February 21, 2013. REUTERS/Tony Gentile

A model displays a creation from the Prada Autumn/Winter 2013 collection at Milan Fashion Week February 21, 2013.

Credit: Reuters/Tony Gentile

Stocks

   

MILAN (Reuters) - Italian fashion house Prada ventured in a new post-industrial world for her introvert woman at Milan fashion week on Thursday.

The trend-setting designer, whose collections are closely-watched by fashion critics, mixed romantic and urban looks for a refined style she called "raw elegance".

"What preoccupies me is impossibility. Women cannot be romantic, you have to be politically correct. There are so many restrictions," Miuccia Prada said in the backstage of her show.

The designer created skirts with irregular hems of different lengths and fabrics, while tops were worn open on the shoulders. Other models wore chequered, romantic dresses with ample skirts.

Assisted by design studio AMO, Prada turned its show space into an industrial landscape where the audience took seat on an irregular wooden island at the centre. A romantic landscape was projected on the walls alongside shadows of industrial devices.

"We wanted to express what women think," Prada told reporters after the show.

The designer created handbags in tweed, giving a sporty touch to luxury items.

The Hong-Kong listed fashion house, which competes with LVMH's Louis Vuitton (LVMH.PA) and PPR's (PRTP.PA) Gucci, said on Tuesday preliminary revenues rose 29 percent to 3.3 billion euros for the 12 months ended in January.

The company declined to comment on Thursday on media reports that it may buy Milan's renowned coffee house Cova, located in Via Montenapoleone, in the heart of the fashion district.

(Reporting by Antonella Ciancio; Editing by Jason Webb)

Reuters Showcase

Putin Critic Killed

Putin Critic Killed

Russians march in memory of murdered Putin critic.  Full Article 

Pakistan's First Win

Pakistan's First Win

Irfan bounces Zimbabwe out as Pakistan claim first win.  Full Article 

Budget 2015

Budget 2015

Full coverage of 2015/16 budget.  Full Coverage 

Hacked to Death

Hacked to Death

Bangladesh pays tribute to U.S. blogger killed in machete attack.  Full Article 

The Apple Car

The Apple Car

Apple car rumours fuel Geneva debate about car of future.  Full Article 

Movie Review

Movie Review

"Dum Laga Ke Haisha" is rooted in reality, writes Shilpa Jamkhandikar.  Full Article | Related Story 

Crowded Market

Crowded Market

China's Huawei enters smartwatch frenzy with round-face models.  Full Article 

Lathmar Holi

In Pics: Lathmar Holi

Images of "Lathmar Holi" at Nandgaon in Uttar Pradesh.  Full Coverage 

World Cup 2015

World Cup 2015

Full coverage of cricket world cup in Australia and New Zealand.  Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage