Singapore players go door-to-door to bring in crowds

SINGAPORE Mon Feb 25, 2013 3:01pm IST

SINGAPORE (Reuters) - Fed up of playing in front of sparse crowds in Singapore's poorly attended S.League, players from Balestier Khalsa are going door-to-door to try to drum up their fan base.

"The more often the players go knocking on doors, the higher the chances of them becoming familiar with residents," Balestier chairman S Thavaneson told Monday's Today newspaper.

"Who knows, they may become curious and decide to watch a game or two."

While Singaporeans are huge soccer fans, they are far more interested in watching English Premier League giants Manchester United, Liverpool and Arsenal on television rather than going to see local teams like Balestier, Woodlands Wellington and Tanjong Pagar United.

Average attendances in the 12-team S.League fell to 932 last year and organisers are heavily promoting a 'Support our S.League' campaign to address the concerns.

Thavaneson was hopeful the door-to-door campaign could help Balestier sell out their small stadium in central Singapore throughout the 2013 season, which began on Wednesday.

"There are 100,000 residents in Toa Payoh, if we can bring in just 3 percent of them to our stadium, we will have a full house each time," Thavaneson said.

(Reporting by Patrick Johnston; Editing by Peter Rutherford)

Cricket

REUTERS SHOWCASE

Indian Soccer

Indian Soccer

India's two leagues to merge within five years - FA official.  Full Article 

The Right Man

The Right Man

Wenger will turn Arsenal's fortunes around, says Ramsey.  Full Article 

Formula One

Formula One

INTERVIEW - Williams have Mercedes in their sights.  Full Article 

Must Take Blame

Must Take Blame

Mignolet still a weak link for Liverpool, says Grobbelaar.  Full Article 

Struggling to Connect

Struggling to Connect

Spurs trying to make Pochettino connection, says Eriksen.  Full Article 

Golf Update

Golf Update

Rory McIlroy has Georgia on his mind Down Under.  Full Article | Related Story 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage