Yahoo to shut down seven products, including Blackberry app

SAN FRANCISCO Sat Mar 2, 2013 5:38am IST

Yahoo Inc's mobile phone product ''Yahoo! Go'' loads on a phone in California May 5, 2008. REUTERS/Mike Blake/Files

Yahoo Inc's mobile phone product ''Yahoo! Go'' loads on a phone in California May 5, 2008.

Credit: Reuters/Mike Blake/Files

Related Topics

Stocks

   

SAN FRANCISCO (Reuters) - Yahoo Inc (YHOO.O) is shutting down seven products, including its mobile app for Blackberry (BB.TO)(BBRY.O) smartphones, as new Chief Executive Marissa Mayer takes a page from Google Inc's (GOOG.O) play book by eliminating unsuccessful products en-masse.

The product shutdowns, which Yahoo announced on its official company blog on Friday, are part of what the company said are regular efforts to evaluate and review its product line-up.

"The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Jay Rossiter, Yahoo's executive vice president of Platforms.

The announcement represents Yahoo's second group shutdown of products since Mayer, a former Google executive, became CEO of the struggling Web portal in July. So-called "spring cleaning" announcements, in which multiple products are shut down, have become a regular feature at Google in recent years.

Mayer signaled the company would prune its line-up of mobile apps at an investor conference last month, noting that Yahoo would reduce the 60 to 75 disparate mobile apps it currently has to a more manageable 12 to 15 apps.

Yahoo said its app for Blackberry smartphones would no longer be available for download, or supported by Yahoo, as of April 1.

Yahoo also said that on April 1 it will stop supporting Yahoo Avatars - the cartoon-like digital characters that consumers create to depict them on Web services such as Yahoo instant messenger and Facebook. Consumers who want to continue using their avatar on Yahoo's online services must download the avatar and then re-upload the information to their personalized Yahoo profile.

The other Yahoo products set to be terminated include Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API.

(Reporting By Alexei Oreskovic. Editing by Andre Grenon)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

China's Twitter

REUTERS SHOWCASE

No-hire Trial

No-hire Trial

Tech workers seek to use Steve Jobs evidence in upcoming trial on no-hire accords  Full Article 

Apartheid-era Case

Apartheid-era Case

Ford, IBM to face renewed U.S. lawsuit over apartheid-era abuses  Full Article 

Online Banking

Online Banking

China issues banking rules to strengthen online payment security  Full Article 

Web Control

Web Control

China calls on Russia, central Asia allies to tighten Internet controls.  Full Article 

In Demand

In Demand

Microsoft's Xbox One sales cross 5 million.  Full Article 

Digital Currency

Digital Currency

Mt. Gox suitors seek support to save bitcoin exchange.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage