Media industry in India seen growing 12 percent in 2013: KPMG

MUMBAI Fri Mar 8, 2013 6:52pm IST

Cinema goers watch Bollywood movie ''Dilwale Dulhania Le Jayenge'' inside Maratha Mandir theatre in Mumbai July 11, 2010. REUTERS/Danish Siddiqui/Files

Cinema goers watch Bollywood movie ''Dilwale Dulhania Le Jayenge'' inside Maratha Mandir theatre in Mumbai July 11, 2010.

Credit: Reuters/Danish Siddiqui/Files

MUMBAI (Reuters) - The media and entertainment industry in India is expected to grow 11.8 percent in 2013, driven by digitisation and growth in new media, consultancy KPMG said in a report.

The industry is expected to touch 917 billion rupees this year, up from 820 billion rupees in 2012 when it grew by 12.6 percent, KPMG said in a release on Thursday.

Digitisation, general elections due next year and accelerating growth in new media are factors propelling the industry forward, it said.

In spite of Bollywood being the world's largest film industry, television dominated the media and entertainment landscape in India, growing 12.5 percent in 2012 and accounting for 370 million rupees of total revenue.

Films were ranked third behind the print industry in terms of revenue, accounting for 112 billion rupees but up by 21 percent last year.

Digital advertising showed impressive growth of nearly 41 percent, with earnings surging from 15.5 billion rupees in 2011 to 21.7 billion rupees last year.

"The rapid increase in mobile and wireless connections continues to drive the growth of internet penetration in India," the release said.

"With better access, through cheaper and smarter devices, audiences (especially the youth) are consuming more content and are getting increasingly engaged," it said.

Advertising spends across media grew only 9 percent to 327.4 billion rupees last year, with the sector affected by the economic slowdown. It had grown by 12 percent in 2011 and 17 percent the previous year.

(Reporting by Shilpa Jamkhandikar; Editing by Tony Tharakan)

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Box Office

ENTERTAINMENT SHOWCASE

Comic Con

Comic Con

'The Hobbit,' 'Batman v Superman' take center stage at Comic Con.  Full Article 

New Film

New Film

George Miller reboots 'Mad Max' with '105-minute chase scene'.  Full Article 

A royal childhood

A royal childhood

Some of the toys, gifts and mementos that belonged to young British princes and princesses.  Slideshow 

Toronto Film Festival

Toronto Film Festival

"The Judge", with Duvall and Downey, to open Toronto Film Festival  Full Article 

Best of Tour de France

Best of Tour de France

Cyclists chase the yellow jersey in the race across France.  Slideshow 

Photo

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage