Youku Tudou Signs Broad, Exclusive Content Agreement with TVB

Tue Mar 19, 2013 5:30pm IST

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HONG KONG,  March 19, 2013  /PRNewswire/ -- Youku Tudou Inc. (NYSE: YOKU), 
China's leading Internet television company ("Youku Tudou") and Hong Kong
Television Broadcasts Limited ("TVB") announced an exclusive partnership that
will bring an annual volume of over 2500 hours of TVB's hot dramas and old
classics to Youku Tudou's websites and mobile clients. The announcement was made
at a star-packed conference held during the 37th  Hong Kong  International Film

The two year deal will extend Youku Tudou's coverage to virtually all new and
classic TVB titles. Two parties also will explore partnerships to co-produce
original content and share resources, including co-promoting content generated
by TVB-affiliated celebrities, related performances and other events.

Conforming to the fast growing mobile traffic, the deal will also make TVB's
exclusive content available on iPads, iPhones, and other mobile devices. By the
end of 2012, Youku Tudou recorded over 100 million daily video views from mobile

Prior to this exclusive partnership, Youku Tudou users were already strongly
connected to TVB content. Previously, and each opened a TVB
channel, the video industry's most comprehensive, most convenient destination
for watching TVB shows. This partnership represents the latest move in Youku
Tudou's continuing pursuit of original overseas film and television content.

Youku Tudou reached an agreement three months ago with the U.S. cable network
AMC to become the exclusive source for AMC content in  China, in addition to
other recent partnerships with the BBC, MBC (Korean Munhwa Broadcasting Corp.)
and major U.S. TV content right holders.

"Youku Tudou has both the largest copyrighted video repository and user base.
TVB has a spotless reputation and history throughout the Chinese-speaking
world," said Youku Tudou President Dele Liu. "This strategic and cooperative
partnership combines the strength of Youku Tudou's internet platform and apps
with TVB's wonderful repertoire of shows. It's an invaluable combination that
will help Youku Tudou achieve its goal of being the go-to source for
high-quality internet television in China."

About Youku Tudou Inc.  

Youku Tudou Inc. is  China's leading Internet television company. Through and,  China's two largest online video platforms, Youku
Tudou offers viewers a rich library of premium licensed content, user generated
content, and original in-house productions. Our mission is to become the primary
source of online video content for Chinese internet users across all
Internet-enabled devices. Youku Tudou's American depositary shares are traded on
NYSE under the symbol "YOKU."

For further information, please contact:

Jean Shao
Director of International Communications
T: (8610) 58851881-7128

SOURCE  Youku Tudou Inc.

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