LinkedIn to test smartphone ads in new mobile apps

SAN FRANCISCO Thu Apr 18, 2013 9:31am IST

The logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain View, California February 6, 2013. REUTERS/Robert Galbraith

The logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain View, California February 6, 2013.

Credit: Reuters/Robert Galbraith

Related Topics

Stocks

   
Rajalakshmi (C), 28, smiles after winning the Miss Wheelchair India beauty pageant in Mumbai November 26, 2014. REUTERS/Danish Siddiqui

Miss Wheelchair India

Seven women from across India participated in the country's second wheelchair beauty pageant, which aims to open doors for the wheelchair-bound in modelling, film and television, according to organisers  Slideshow 

SAN FRANCISCO (Reuters) - LinkedIn Corp(LNKD.N) introduced revamped mobile apps on Wednesday that give greater prominence to the stream of information shared by members of the professional social network and will for the first time allow the company to show ads to smartphone users.

LinkedIn will begin showing advertisements within the mobile app's news stream as part of a "small test," said LinkedIn spokeswoman Julie Inouye.

The new app, available for both the Apple Inc(AAPL.O) iPhone and for Android smartphones, makes it easier for smartphone users to interact with content in LinkedIn's news stream, such as "liking" or commenting on a shared news story.

As consumers increasingly access the Web from mobile devices instead of PCs, Internet companies such as LinkedIn, Facebook Inc(FB.O) and Google Inc(GOOG.O) are stepping up efforts to better reach mobile users. More than a quarter of LinkedIn's web traffic now comes from its mobile app, up from 15 percent one year ago, according to the company.

LinkedIn has rolled out a number of new features and enhancements to its website in recent months as it tries to entice its 200 million members to spend more time on its website.

Shares of LinkedIn have surged roughly 57 percent this year, closing Wednesday's regular session at $179.97.

(Reporting By Alexei Oreskovic; Editing by Bernard Orr)

FILED UNDER:

Online Grocery Shopping

Tech Showcase

Google in Europe

Google in Europe

Insight - Behind Google's Europe woes, American accents  Full Article 

Uber Lawsuit

Uber Lawsuit

Uber CEO must turn over emails in gratuity lawsuit, U.S. judge rules  Full Article 

Wikileaks Hacker

Wikileaks Hacker

Icelandic hacker says guilty of stealing money from Wikileaks  Full Article 

Motorola Case

Motorola Case

U.S. court rejects Motorola Mobility price-fixing appeal  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage