China's Baidu to acquire online video firm for near $400 million - paper
SHANGHAI (Reuters) - China's largest search engine, Baidu Inc(BIDU.O), is in the process of acquiring Chinese online video firm, PPS Net TV, for between $350-$400 million, China Business News reported on Thursday, quoting sources.
Late last year Baidu acquired a majority stake in its loss-making online video unit, iQiyi. China's online video industry is hyper-competitive and content costs are expensive. In early 2012, Youku Tudou Inc (YOKU.N) acquired Tudou in an all-stock deal, making the newly formed company the largest online video player in China.
When acquired, PPS and iQiyi will continue to operate as independent brands, but will share back-end technical integration, the newspaper reported.
A Baidu spokesman declined to comment and a PPS spokesperson could not be reached for comment.
(Reporting by Melanie Lee; Editing by Matt Driskill)
- Tweet this
- Share this
- Digg this
- India passes halfway mark in election with BJP gaining strength
- Search for Malaysia Airlines jet refocuses on drone scans of seafloor
- Borno state authorities say most of abducted schoolgirls still missing
- UPDATE 3-Putin talks tough on Ukraine but says he hopes for peace
- Acid attack survivor wins millions on 'Kaun Banega Crorepati'
Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the mobile-advertising network it acquired last year. Full Article