Facebook rolls out video for Instagram
REUTERS - Facebook Inc (FB.O) introduced video for its popular photo sharing application Instagram in an attempt to go to head-to-head with rival Twitter.
The world's No. 1 social network said on Thursday its more than 130 million Instagram users can now record and post 15 second videos on the platform.
The move takes aim at Twitter's Vine video platform that allows users to record and share six-second videos.
"There's definitely a one-upmanship going on," said Brian Blau, research director, at Gartner.
Facebook Chief Executive Mark Zuckerberg and Instagram co-founder Kevin Systrom were on hand to unveil the offering at Facebook's Menlo Park, California headquarters.
Among the features of Instagram video, which works with Apple's (AAPL.O) iOS and Google (GOOG.O) Android operating system, are a video stabilization technology and spate of custom design filters.
Facebook bought Instagram for $1 billion in April 2012 as a way to keep its users hooked on new features weeks before the social media network became a publicly traded company.
Instagram is part of Facebook's mobile strategy as it seeks to get more advertising revenue.
More than 60 million people in the United States regularly watched video on their phones last year, according to research firm eMarketer. Almost 75 million are expected to do so this year. (Reporting by Jennifer Saba in New York; Editing by Leslie Gevirtz)
- Tweet this
- Share this
- Digg this
- UPDATE 9-Vice-principal of South Korea school in ferry disaster commits suicide
- India passes halfway mark in election with BJP gaining strength
- Japan will conduct Pacific whale hunt in wake of court ruling
- Vice-principal of South Korea school in ferry disaster commits suicide
- Mediterranean diet may slow diabetes progression
Weibo Corp executives on Thursday toasted the Chinese social media firm's debut at Nasdaq's New York headquarters. Hours earlier in Beijing, Charles Xue, a Chinese-American venture capitalist and prominent Weibo user, celebrated a different kind of coming-out: his release after eight months in jail. Full Article
Tech workers seek to use Steve Jobs evidence in upcoming trial on no-hire accords Full Article