Facebook rolls out video for Instagram

Thu Jun 20, 2013 11:56pm IST

A photo illustration shows the applications Facebook and Instagram on the screen of an iPhone in Zagreb April 9, 2012. REUTERS/Antonio Bronic/Files

A photo illustration shows the applications Facebook and Instagram on the screen of an iPhone in Zagreb April 9, 2012.

Credit: Reuters/Antonio Bronic/Files

Stocks

   

REUTERS - Facebook Inc (FB.O) introduced video for its popular photo sharing application Instagram in an attempt to go to head-to-head with rival Twitter.

The world's No. 1 social network said on Thursday its more than 130 million Instagram users can now record and post 15 second videos on the platform.

The move takes aim at Twitter's Vine video platform that allows users to record and share six-second videos.

"There's definitely a one-upmanship going on," said Brian Blau, research director, at Gartner.

Facebook Chief Executive Mark Zuckerberg and Instagram co-founder Kevin Systrom were on hand to unveil the offering at Facebook's Menlo Park, California headquarters.

Among the features of Instagram video, which works with Apple's (AAPL.O) iOS and Google (GOOG.O) Android operating system, are a video stabilization technology and spate of custom design filters.

Facebook bought Instagram for $1 billion in April 2012 as a way to keep its users hooked on new features weeks before the social media network became a publicly traded company.

Instagram is part of Facebook's mobile strategy as it seeks to get more advertising revenue.

More than 60 million people in the United States regularly watched video on their phones last year, according to research firm eMarketer. Almost 75 million are expected to do so this year. (Reporting by Jennifer Saba in New York; Editing by Leslie Gevirtz)

FILED UNDER:

"India's Daughter"

Reuters Showcase

Countering China

Countering China

PM Modi to ramp up help for Indian Ocean nations to counter China influence  Full Article 

'India's Daughter'

'India's Daughter'

Society created Delhi gang rape convicts: Filmmaker Leslee Udwin.  Full Article | Related Story 

Kohli Censured

Kohli Censured

BCCI warns Virat Kohli against repeat of misbehaviour.  Full Article 

MUDRA Bank

MUDRA Bank

Funding the unfunded: India helps small business borrow to grow  Full Article 

PML(N)'s Hope

PML(N)'s Hope

Pakistan's ruling party looks for gains in upper house election  Full Article 

For Women's Right

For Women's Right

Afghan men don burqas, take to the streets for women's rights.  Full Article 

U.S. Envoy Attacked

U.S. Envoy Attacked

Knife-wielding attacker slashes face of U.S. ambassador in South Korea  Full Article 

New Strategy

New Strategy

Ashwin mulls 'one-sided' ploy against big-hitters.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage