Breakingviews- Ackman's new fund is off-Target – in a good way

Wed Jul 10, 2013 1:33am IST

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(The author is a Reuters Breakingviews columnist. The opinions expressed are his own.)

By Jeffrey Goldfarb

NEW YORK, July 9 (Reuters Breakingviews) - Bill Ackman's new fund is off-Target – in a good way. Four years after the hedge fund boss ate humble pie for a bad concentrated bet on the U.S. retail chain, he is seeking $1 billion for another secret single-stock pick. Paying for the privilege to invest blind in a publicly listed company warrants skepticism. But Ackman may have learned from his mistakes.

Pershing Square Capital, Ackman's firm, has rattled cages as an activist investor at some two dozen companies, most recently Procter & Gamble (PG.N) and J.C. Penney (JCP.N). A 2007 tilt at Target (TGT.N) was one of a handful of blowups to dent Pershing Square's lifetime annualized return of around 20 percent after fees.

Backers, if they stayed for the whole ride, lost about three-quarters of their money. Their losses were amplified by the structure of the holding, which added risk by using call options to acquire the Target stake, and the investment was badly timed to coincide with the recession that struck soon after Ackman turned up.

This time, there will be no leverage. Ackman's tactics also have evolved. Rather than wait too long to present publicly his ideas for change, he will try to rally support from shareholders soon after making the investment if private negotiations with the company don't work.

Pershing Square's other single-minded funds, including a 2005 investment in Wendy's and a publicly listed shell company that became a vehicle for Burger King, have done well. And investors who partake in Ackman's latest "best idea" will get a break, too. They'll pay only a 0.25 percentage point management fee and he'll take anywhere from 5 percent to 15 percent of the profit. That's less than Ackman and other hedge fund managers typically charge.

Speculation that Pershing Square's target might be FedEx (FDX.N) pushed that company's shares up as much as 8 percent on Tuesday. Even reduced fees may chew up most of that kind of pop in the stock of whatever company Ackman is after. For those who believe in him, that may just be the price for getting in alongside him. But the less devoted might do as well – and get the added bonus of being able to sell when they please – by following Ackman into a simple stock investment once he reveals the target's identity.

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CONTEXT NEWS

- Pershing Square Capital Management, the hedge fund firm run by William Ackman, is raising $1 billion to invest in a single unnamed company. The new fund, with U.S. and offshore entities, will join the firm's main funds, which plan to invest an additional $2 billion.

- "The business is simple, predictable, and free-cash-flow-generative, and enjoys high barriers to entry, high customer switching costs and substantial pricing power," Ackman wrote in a letter to prospective investors.

- New investors will pay a 0.25 percentage point management fee and 5 percent of the profit for an investment of at least $200 million, 10 percent for $100 million and 15 for anything less. The funds will be locked up until Sept. 30, 2016.

- Reuters: Pershing Square looks to raise $1 bln for bet on unnamed company [ID:nL1N0FE1PT]

RELATED COLUMN

Call him Ahab [ID:nL2N0CW1WF]

- For previous columns by the author, Reuters customers can click on [GOLDFARB/]

(Editing by Richard Beales and Martin Langfield)

((jeffrey.goldfarb@thomsonreuters.com)(Reuters messaging jeffrey.goldfarb.thomsonreuters.com@reuters.net)) Keywords: BREAKINGVIEWS ACKMAN/

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