Google introduces new "Hummingbird" search algorithm

MENLO PARK, California Fri Sep 27, 2013 2:33am IST

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013.

Credit: Reuters/Stephen Lam

Related Topics

Stocks

   
Polluted waters of China

Polluted waters of China

Growing cities, overuse of fertilizers, and factory wastewater have degraded China's water supplies to the extent that half the nation's rivers and lakes are severely polluted.  Slideshow 

MENLO PARK, California (Reuters) - Google Inc(GOOG.O) has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional "Boolean" or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

"Hummingbird" is the company's effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

"Remember what it was like to search in 1998? You'd sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words," Singhal wrote in a separate blogpost.

"The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket."

Page and Brin set up shop in the garage of Susan Wojcicki -- now a senior Google executive -- in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

(Reporting by Alexei Oreskovic; Editing by Gerald E. McCormick and Bob Burgdorfer)

FILED UNDER:
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (2)
pvariel1 wrote:
Hi Google Team,
You made it easy.
It’s really amazing!!
Keep Going!
Good Wishes
Philip Ariel & Associates

Sep 27, 2013 2:40pm IST  --  Report as abuse
CommunalAward wrote:
Google sells Advertisements.

Sep 27, 2013 4:57pm IST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Infrastructure

REUTERS SHOWCASE

Global Trade Deal

Global Trade Deal

Rural votes, old traumas drive India's WTO brinkmanship.`  Full Article 

Tracking Markets

Tracking Markets

L&T slumps after adjusted profit lags estimates  Full Article 

Chopper Deal

Chopper Deal

Finmeccanica settles with Italy prosecutors to end Indian chopper deal probe.  Full Article 

Auto Sector

Auto Sector

VW closes in on Toyota as global auto leader  Full Article 

Gaza Conflict

Gaza Conflict

Israel strikes house of Hamas Gaza leader, digs in for long fight.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage