Facebook to begin selling video ads - WSJ

Tue Dec 17, 2013 12:35pm IST

The Facebook logo is pictured at the Facebook headquarters in Menlo Park, California January 29, 2013. REUTERS/Robert Galbraith/Files

The Facebook logo is pictured at the Facebook headquarters in Menlo Park, California January 29, 2013.

Credit: Reuters/Robert Galbraith/Files

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REUTERS - Facebook Inc (FB.O) will begin selling video ads later this week and plans to make an announcement on Tuesday, the Wall Street Journal reported, citing people familiar with the matter.

The ads will play automatically in users' news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said.

One of the first ads to be played will be a short tease made specifically for Facebook for Lions Gate Entertainment Corp's (LGF.N) upcoming film "Divergent," according to the newspaper. (link.reuters.com/wad55v)

Facebook could not immediately be reached for comment by Reuters outside of regular U.S. business hours.

(Reporting by Sakthi Prasad in Bangalore; Editing by Supriya Kurane)

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