Sony, Panasonic say to end joint OLED TV development

TOKYO Wed Dec 25, 2013 1:54pm IST

A man looks at Panasonic Corp's Viera televisions displayed at an electronics store in Tokyo October 31, 2013. REUTERS/Toru Hanai/Files

A man looks at Panasonic Corp's Viera televisions displayed at an electronics store in Tokyo October 31, 2013.

Credit: Reuters/Toru Hanai/Files

Related Topics

Stocks

   

TOKYO (Reuters) - Sony Corp (6758.T) and Panasonic Corp (6752.T), Japan's two largest consumer electronics companies, said on Wednesday that they will end joint development of organic light emitting diode (OLED) television screens, a thinner and brighter type of next-generation display in which Korean rivals have a head-start.

The two companies, which have been scaling back their TV operations after chalking up heavy losses in recent years, will instead focus their efforts on conventional liquid crystal display screens for so-called 4K ultra high-definition televisions which have shown greater promise, company spokesmen said.

Sony and Panasonic formed the OLED alliance in June last year with the goal of developing mass-production technology by the end of 2013. Doubts had mounted over the partnership's prospects, however, as it became clear it would miss its target.

OLED panels, while used in smartphones and tablets by Samsung Electronics Co Ltd (005930.KS), are still considered prohibitively expensive for larger sizes used in televisions.

They have not delivered the growth originally envisioned by the Japanese companies and are unlikely to be commercially viable in the near future, the spokesmen said.

Both companies displayed 56-inch OLED televisions at this year's CES electronics show in January. The spokesmen said they would continue independent efforts to develop OLED technology.

LG Electronics Inc (066570.KS), considered the front-runner in OLED televisions, has models on the market but they are significantly more expensive than comparable LCD televisions and have yet to achieve significant sales. Samsung also markets OLED televisions, which offer higher resolution and use less power than LCD panels. (Reporting by Reiji Murai; Writing by Edmund Klamann; Editing by Robert Birsel)

FILED UNDER:
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

  • Most Popular
  • Most Shared

Iron Ore Mining

REUTERS SHOWCASE

Telecom Sector

Telecom Sector

RIL telecoms unit in tower lease pact with ATC  Full Article 

Japanese Economy

Japanese Economy

Japan exports growth slows sharply, keeps pressure on BOJ to act  Full Article 

A Tough Sell

A Tough Sell

Insurance against a China financial crisis  Full Article 

Tyre Debris

Tyre Debris

Bangalore-bound Malaysia Airlines plane turns back after tyre burst on takeoff  Full Article 

Digital Currency

Digital Currency

At Mt. Gox bitcoin hub, 'geek' CEO sought both control and escape  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device.  Full Coverage